MMGY Global Expands into South Asia and the Middle East with Acquisition of Think Strawberries

MMGY Global, the world’s foremost integrated marketing and communications agency specialising in travel, tourism, and hospitality, has announced the acquisition of Think Strawberries (TS), a leading travel representation and marketing company. Based in India with a strong footprint across the Gulf Cooperation Council (GCC) region, TS will now operate as MMGY Think Strawberries, marking MMGY Global’s first direct presence in the Asia-Pacific region and offering a strategic foothold in two of the fastest-growing outbound travel markets worldwide.

“For years, we’ve partnered with global brands seeking to engage high-value travellers in India and the GCC,” said Katie Briscoe, CEO of MMGY Global. “This investment amplifies our capabilities with deeper local insight, stronger cultural fluency and an on-the-ground network that’s second to none. It’s a bold and intentional step toward building a truly global offering – and we couldn’t be more excited to do it alongside the passionate, proven team at Think Strawberries.”

Founded in 2011, Think Strawberries has built a strong reputation for representing iconic travel brands — from destinations such as the Maldives and Portugal to attractions including Disneyland Paris and Dubai Holding Entertainment. TS provides a comprehensive suite of travel representation and destination consulting services, leveraging sales, marketing, and culturally resonant storytelling to connect brands with discerning travellers across the region.

Leadership within Think Strawberries will play a pivotal role in MMGY Global’s growth in this dynamic part of the world. Founder Amit Kishore will serve as Managing Director and Head of Strategy, while longstanding executives Munnmunn Marwah and Sanya Zaidi will continue leading operations in India and the GCC, respectively.

“This partnership marks a significant transformation – not just for our team and clients but for how destination marketing evolves in this part of the world,” said Kishore. “Joining MMGY Global gives us access to world-class tools, data-driven insights and a truly international platform. More importantly, it aligns with our vision to craft more meaningful, strategic connections between brands and travellers. Together, we’re setting the gold standard for integrated marketing, plus a new era of storytelling and growth across South Asia and the Middle East.”

The acquisition of Think Strawberries further expands MMGY Global’s international reach, now with 16 offices worldwide and a team of 650 professionals dedicated to the travel industry. Committed to fostering a more connected, inclusive, and peaceful world, MMGY Global champions travel as a bridge for cultural understanding.

The company was advised on the transaction by PwC and Associates for accounting and tax matters, with legal counsel provided by Jones Day and AZB & Partners. Think Strawberries was advised by Parakram Legal on legal matters and Rakesh Khanna & Associates and Deloitte on tax and transaction issues.