Moscow To Host Meet Global MICE Congress 2025

Moscow is poised to become the epicentre of the global MICE industry as it hosts the Meet Global MICE Congress 2025 on December 17–18, 2025, at the World Trade Centre. For the third consecutive year, this significant event will bring together experts, leading speakers, and MICE planners from Russia, BRICS, and Global South countries to network, collaborate, exchange ideas, and discuss the latest trends.

The Congress programme is meticulously designed, featuring over 15 dedicated business sessions under the main theme “Unity through Open Diversity: New Opportunities for Global Growth”. On Day One, the focus will be on boosting cooperation between government entities and business, exploring intergovernmental projects that can drive the MICE industry forward. Day Two sessions will cover a wide array of topics, including global trends, analytics, destination marketing, incentive travel, business strategies, and the latest in cutting-edge technologies. For those looking to stay ahead of industry trends and broaden their professional horizons, attendance at this congress is highly recommended.

The Meet Global MICE Congress 2025 serves as a distinctive platform for strengthening brand positioning and engaging with a highly qualified professional audience from diverse regions, including India, China, Southeast Asia, Africa, Latin America, the CIS, and, of course, Russia. With over 3,200 pre-scheduled appointments taking place in the expo zone, attendees will have the opportunity to meet exhibitors representing the world’s best MICE destinations. The Congress helps generate valuable business leads for the year ahead and fosters new, successful partnerships.

The Meet Global MICE 2025 congress is a key event for everyone involved in the MICE industry. With its focus on collaboration, innovation, and growth, this congress will not only promote professional development but also contribute to the overall development of the MICE sector globally. Participants can expect to leave with fresh ideas, valuable connections, and a renewed sense of purpose in their professional endeavours.

The Congress builds on the success of last year’s BRICS Edition, which attracted over 1,300 trade visitors from 17 countries, including Brazil, India, and China. With the MICE industry named a priority in Moscow’s tourism strategy, the city aims to grow the number of business travellers from 5 million today to 8 million by 2030. Overall, the capital expects to welcome 52 million tourists annually by 2030, of which around 8 million (15 per cent) will be business travellers. In 2024 alone, tourism revenues contributed 235 billion roubles to the city budget, a figure projected to reach 500 billion roubles by 2030, further driving urban development and infrastructure upgrades.