NCLH Launches Cross-Brand Loyalty Status Honouring

Norwegian Cruise Line Holdings, the global cruise company operating Norwegian Cruise Line®, Oceania Cruises®, and Regent Seven Seas Cruises®, has launched its new Loyalty Status Honouring Programme, enabling guests to have their loyalty status honoured across all three cruise brands.

From sailings departing October 2025, members of Latitudes Rewards®, Oceania Club®, and the Seven Seas Society® will be able to have their loyalty tier recognised at the closest corresponding tier across all three brands on a per-cruise basis. With 34 ships sailing to more than 700 destinations worldwide, the NCLH Loyalty Status Honouring Programme empowers guests to discover new ways of travelling, whether it’s enjoying exciting itineraries aboard Norwegian Cruise Line, indulging in The Finest Cuisine at Sea® with Oceania Cruises, or experiencing unrivalled, all-inclusive cruising with Regent Seven Seas Cruises.

“We want our guests to feel rewarded whenever they choose to sail within our family of award-winning cruise brands,” said Harry Sommer, president and chief executive officer of Norwegian Cruise Line Holdings Ltd. “With the new Loyalty Status Honoring Program, our guests can experience more of what makes each brand special, while still enjoying the loyalty recognition they’ve worked hard to achieve.”

NCLH’s Loyalty Status Honouring Programme underscores the company’s Charting the Course strategy by encouraging brand exploration, strengthening guest loyalty and heightening the overall guest experience. By honouring loyalty across its portfolio, the company is deepening its connection with guests while opening the door to new ways of experiencing its award-winning brands.

Key features:

• Recognition Across Brands – Members of Latitudes Rewards, Oceania Club, and Seven Seas Society will see their loyalty honoured across all three cruise lines.
• Enhanced Guest Experience – Guests benefit from consistent recognition and perks, regardless of which brand they sail with.
• More Ways to Explore – With 34 ships and 700+ destinations, travellers can enjoy diverse itineraries and holiday styles.
• Commitment to Loyalty – Reinforces NCLH’s dedication to rewarding guests whilst encouraging exploration of unique offerings across its portfolio.
  Launch Date – Programme is open for requests from today, with the first eligible sailings starting 15 October 2025.