Pickyourtrail Launches First Brand Campaign Highlighting Customised Holidays in India

Tailor-Made Holidays Take Centre Stage in Pickyourtrail’s Debut Campaign

Pickyourtrail launched its first brand campaign in collaboration with Early.Partners and Talented. The campaign reflects a growing trend among leisure travellers in India, who are moving away from standard packages and fixed itineraries, seeking more control over their holiday experience while lacking the time to plan themselves.

Pickyourtrail offers a tech+touch model, creating and executing fully customised holidays at scale, accommodating diverse preferences and budgets. This unique approach in the travel sector inspired a campaign that emphasises both the accessibility and the appeal of personalised travel.

Early’s brief highlighted the importance of demonstrating the enjoyment and ease of using Pickyourtrail’s service. Talented used the concept of ‘tailoring the holiday’ as a creative device, producing a campaign set in the visual world of travel. Producer Bushra Shariff and Director Shivang Monga collaborated to bring this concept to life, using production elements such as fabrics, measuring tapes, sewn ‘boarding passes’, and a ‘trial room’ to visualise the customised holiday experience.

Co-founder and CEO of Pickyourtrail, Hari Ganpathy, said, “This is a milestone moment for Pickyourtrail. India’s international holiday market is exploding, and travellers now want holidays that match their tastes and fit with their budgets. Our first-ever brand campaign celebrates exactly that: how customisation has helped us create sooper hit holidays for thousands of families and couples. After planning 1,50,000+ such holidays across every budget, and earning some of the best NPS scores in the industry, we felt it was the right time to share our story with the world.”

Founder of Early and fractional CMO at Pickyourtrail, Meghana Bhat, explained, “The very purpose of starting Early was to work with young brands and help them unlock the next stage of growth through marketing. With Pickyourtrail, we realised that the brand was already doing an amazing job of creating customised holidays and the world needed to know. Partnering closely with the brand to shape and bring this story alive through these films has been incredibly rewarding.”

Brand Strategy at Talented, Angelina Kurian, and Director Shivang Monga said, “We wanted Pickyourtrail’s first campaign to stand out against established players. So, bringing alive the concept of ‘tailor made holidays’ to show customisation, boasts the brand’s expertise. The challenge: turning that idea into small, memorable moments of discovery for the viewer. Props to our props team for the fabrics, measuring tapes, sewn ‘boarding passes’ and even a ‘trial room’ that could mirror the vacation you want! Playful staging and camera movements try to embody the dynamics around holiday planning in families. While legacy brands have big-budget sets & ambassadors, we were going for ‘I see what you did there!’ through art, character choices, and rich metaphorization of a world unseen in the travel segment.”

The ad films showcase ‘tailor made’ holidays for families and couples, highlighting Pickyourtrail’s customisation capabilities. The campaign is timed for travellers planning holidays from December to April and will be seen across digital platforms and connected TV. This marks the first collaboration between two companies within the Talented Grid of Companies.