Pickyourtrail Teams Up with Miral Destinations to Promote Tourism From India to Yas Island

Pickyourtrail, India’s leading holiday specialist, has announced a strategic partnership with Miral Destinations, the company behind Yas Island and Saadiyat Island in Abu Dhabi. The collaboration is designed to attract more Indian travellers to Yas Island by offering engaging digital content and customised travel experiences.

Yas Island has seen a steady rise in bookings from Indian tourists, drawn by its ease of access and a winning mix of leisure and entertainment options. From families and young couples to milestone travellers, the island’s attractions — including Ferrari World Yas Island, Warner Bros. World™, SeaWorld Yas Island, Yas Waterworld, Yas Marina Circuit, and a range of curated packages — continue to appeal strongly to Indian visitors seeking unforgettable experiences.

To showcase Yas Island’s diverse appeal, the partnership will launch a storytelling series aligned with the recently introduced “Zindagi Ko Yas Bol” campaign. Featuring personalities such as finance creator Sharan Hegde, bestselling author Durjoy Datta, and renowned architect Ashiesh Shah, the series explores their personal views on the perfect holiday. Their stories highlight how Yas Island caters to a variety of interests and travel styles, making it a destination for everyone.

Pickyourtrail will harness its expertise in customised holidays to bring Yas Island closer to Indian travellers. This partnership opens up new opportunities for both brands — Yas Island intends to deepen its footprint in India through Pickyourtrail’s innovative, technology-driven platform, while Pickyourtrail gains access to exclusive offers, co-branded promotions, and increased demand from both Tier I and Tier II cities.

Commenting on the partnership, Hari Ganapathy, Co-Founder, Pickyourtrail, said, “This partnership is a natural extension of our belief that holidays should be deeply personal, seamless, and inspiring. Yas Island is one of the few destinations in the world that offers a year-round escape—with air-conditioned, all-weather theme parks, family-friendly attractions, and immersive experiences for both kids and adults. From world-class motorsports to staying in a Warner Bros.-themed hotel, it brings together comfort, excitement, and novelty in one place. We see this partnership as a strategic step towards shaping demand, not just responding to it. Yas Island is the kind of destination that deserves to be discovered at scale by Indian travellers.” 

Liam Findlay, CEO of Miral Destinations, also commented, “India remains one of Yas Island’s top-performing source markets, with strong growth momentum across both Tier 1 and Tier 2 cities. In 2024, the destination saw a remarkable 44% year-on-year increase in theme park visitation from Indian travellers— a testament to the destination’s growing appeal. This partnership supports our objective of strengthening Yas Island’s presence in India by driving targeted engagement, tailored travel experiences, and measurable results across priority market segment."

The campaign will be promoted across digital channels, with Pickyourtrail driving visibility, bookings, and storytelling to inspire Indian travellers.

This collaboration underscores the shared vision of both brands — to create meaningful, scalable tourism solutions and to promote innovative, experiential travel between India and the UAE.