Poland Tourism Industry Set to Surpass Pre-Pandemic Record in 2025

Poland’s Travel & Tourism sector is expected to hit a new milestone in 2025, with economic contributions set to surpass pre-pandemic levels, according to fresh data released by the World Travel & Tourism Council (WTTC).

As per WTTC’s latest Economic Impact Research, the sector is projected to contribute PLN 165.5 billion to Poland’s economy this year—4.4 per cent of the national GDP—surpassing its 2019 peak by 5.9 per cent. This marks a remarkable comeback for a sector heavily impacted by global travel restrictions just a few years ago.

Job creation in tourism is also on the rise. In 2025, the sector is forecast to support over 901,000 jobs, exceeding employment levels seen in 2019. A key driver of this growth is the resurgence of domestic travel. Spending by Polish travellers is predicted to reach PLN 44.9 billion, up 10.8% from 2019, indicating strong confidence in home-grown tourism experiences.

While domestic tourism flourishes, international visitor spending is still playing catch-up. Forecasts show it will reach PLN 76.9 billion in 2025—just 2.8 per cent shy of 2019 figures—pointing to a need for continued efforts to attract overseas tourists and improve Poland’s global travel appeal.

Looking further ahead, by 2035, Poland’s travel sector could contribute PLN 221.8 billion to GDP and support over 987,000 jobs. Domestic visitor spending is expected to rise to PLN 57.7 billion, while international spending could grow to PLN 107.9 billion.

Julia Simpson, WTTC President & CEO, said, "Poland’s Travel & Tourism sector is showing promising signs of long-term growth. With economic contribution and domestic travel both set to break records this year, the foundations are clearly in place. To fully unlock the sector’s potential, continued investment in connectivity, infrastructure, and destination marketing will be key to driving inbound growth and maximising tourism’s economic impact.”

This growth mirrors a wider trend across the EU, where the tourism sector is forecast to account for 10.5 per cent of the region’s GDP by the end of 2025, supporting more than 25 million jobs.