Rannvijay Singha Launches Madcap Luxe Travel Experiences, India’s First Cultural Powerhouse

Madcap Luxe launches to redefine India’s adventure and luxury travel experiences

A new movement in India’s adventure and luxury travel has begun with the official launch of Madcap Luxe Travel Experiences, a pioneering movement uniting motorsport, heritage, luxury lifestyle, and storytelling. Founded by Rannvijay Singha, Arvind Balan, and Rohit Jha, Madcap Adventure emerges as India’s first cultural powerhouse built on two dynamic pillars, Madcap Luxe Travel Experiences and Madcap Lifestyle & Adventure IPs designed to transform how India experiences travel, luxury, and community-driven adventure.

Madcap Luxe Travel Experiences offers a collection of self-drive expeditions where the thrill of motorsport meets the elegance of luxury travel. These are not typical tours but meticulously designed adventures that fuse legendary routes with world-class hospitality and exclusive motorsport access, from private F1 paddocks to the rugged allure of Dakar bivouacs, from heritage stays that breathe history to Michelin-star dining that delights every sense.

“Madcap Luxe is not about itineraries, it’s about emotion engineered. It’s for those who live boldly, seek authenticity, and want to drive their own legend,” says Rannvijay Singha.

Expanding on this vision, Rohit Jha adds, “Our goal is to build IPs that don’t just create a moment of impact, but an era of relevance that imprints itself in the cultural memory of audiences, sustaining that connection for generations.”

Complementing this isMadcap Luxe’s Lifestyle & Adventure IPs, launching with BlackOut 40 — India’s first 40-hour, non-stop stay-in biker festival set amidst the dunes of Rajasthan. This unique event celebrates India’s biking spirit while showcasing Rajasthan’s heritage, local craftsmanship, and desert culture.

“We are creating formats that go beyond festivals; these are cultural movements. BlackOut 40 brings together adventure, art, and heritage, a celebration of India’s roots and modern identity,” notes Arvind Balan.

Powered by Maxperience, India’s leading experiential marketing agency behind over 500 campaigns for global brands such as Porsche, Hyundai, Royal Enfield, Suzuki, Mobil, and Hero, Madcap Luxe is promising. It represents a call to India’s creators, riders, dreamers, and storytellers to take their place on the global stage.

“This is India’s moment. We are not following global formats anymore; we are creating them,” concludes Arvind Balan.

The 2026 Global Luxe Drive Calendar further cements this vision, featuring curated expeditions such as The Saudi Grand Drive – Dakar Edition (January 2026), The Mustang Frontier Drive – Forgotten Kingdom Edition (May 2026), The UK Grand Drive – Isle of Man TT Edition (June 2026), and The Grand American Drive – Route 66 Centennial Edition (June 2026). Beyond these journeys, Madcap Luxe also introduces two bespoke offerings — Curate Your Own, a platform for personalised luxury adventures, and Rare Experiences, granting access to the world’s most coveted privileges, from F1 drives at Monza to skydives in Spain and desert glamping in Arabia.