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Home Industry Insights Ranveer Singh’s SuperYou Pro Reinvents Protein with Clean, Gut-Friendly Power

Ranveer Singh’s SuperYou Pro Reinvents Protein with Clean, Gut-Friendly Power

Ranveer Singh’s SuperYou Pro launches in India with vegan, gut-friendly protein powders using advanced bio-fermentation tech. Four flavours, zero compromises

ByBWT Online
New Update
SuperYou Protein

After redefining the snacking aisle with India’s first protein wafers and its much-loved multigrain chips, SuperYou, co-founded by Ranveer Singh and Nikunj Biyani, is now taking a bold leap into the world of functional fitness. The brand’s latest innovation, SuperYou Pro, promises a clean, complete, and gut-friendly protein experience, powered by advanced bio-fermented yeast technology, a first for the Indian market.

At its core, this cutting-edge bio-fermentation tech delivers a 100 per cent vegan protein with the benefits of both plant and whey, but without the allergens. Offering 24-27g of complete protein, all nine essential amino acids, and a perfect PDCAAS score of 1.0, SuperYou Pro is designed for smoother absorption and superior digestibility, ideal for fitness enthusiasts, athletes, and anyone aiming to stay active.

Ranveer Singh, Co-founder of SuperYou, added, “With fermented yeast protein powders, we knew we had something revolutionary on our hands. SuperYou Pro is a breakthrough that brings the best of both worlds: the simplicity of plant-based protein and the high performance of whey. It’s a great gut-loving, clean and complete protein powder - it's the love your muscles deserve.”  

The range comes in four versatile flavours — the classic Chocolate, energising Cold Coffee, uniquely Indian Masala Chai, and a clean Unflavoured option perfect for smoothies or recipes. Whether it’s post-run recovery, pre-workout fuel, or a midday protein boost, SuperYou Pro aims to make high-performance nutrition both enjoyable and effective.

Beyond taste, SuperYou Pro is globally credible — NABL-verified protein content, SGS China and SciEp Australia quality backing, and manufacturing in a US FDA and GMP-certified facility. It’s non-GMO, soy-free, gluten-free, and free from whey, making it suitable for diverse dietary needs.

Priced at Rs 3,000/kg, SuperYou Pro is already available across SuperYou.in, Amazon, Flipkart, Blinkit, Zepto, Instamart, and leading retail chains like Wellness Forever, Noble Chemist, Ratnadeep, and 7-Eleven. With its growing consumer base and omnichannel reach, the brand is targeting a 10% market share in just 12 months. It’s another step in the brand’s mission to make high-performance nutrition taste as good as it feels without the compromises often found in the supplement aisle.

Nikunj Biyani, Co-founder of SuperYou, shared, “When I discovered bio-fermented protein technology, the most advanced and gut-friendly protein innovation, I knew we had to bring it to India. We wanted to create a protein powder that delivers clean nutrition, tastes great and performs even better. SuperYou Pro is exactly that.”