RX Global Partners With One Rep Global To Drive Indian Buyer Engagement

Strategic Alliance To Strengthen India’s Presence

One Rep Global has been appointed by RX Global as the official agency to oversee and manage the Indian Buyer Program across a distinguished portfolio of RX Global’s flagship and regional travel events.

In this role, One Rep Global will act as the principal conduit for Indian buyers seeking to engage with RX Global’s luxury travel, MICE, and specialist travel exhibitions. The mandate covers some of RX Global’s most prominent platforms, including ILTM Cannes and ILTM Asia Pacific, as well as lregional and niche events such as IBTM Barcelona and the International Golf Travel Market (IGTM).

Commenting on the announcement, Hemant Mediratta, CEO, One Rep Global, said, “Being appointed by RX Global to lead the Indian Buyer Program across these prestigious shows is both an honour and an opportunity to showcase the power of modern India—भारत. We are the world’s fastest-growing major economy, home to the largest millennial and Gen-Z luxury traveller population globally, with outbound travel growing at 15 per cent annually. But the real strength of Bharat goes far beyond headline numbers. It lies in its depth and nationwide reach. The most exciting growth in luxury and MICE travel is emerging well beyond the metros, in cities such as Indore, Chandigarh, Surat, Coimbatore, Vadodara and Jaipur. These markets are producing sophisticated travel advisors curating bespoke luxury journeys, wedding planners delivering destination celebrations for 500 guests, and MICE operators moving leadership groups across the world. India is no longer a market to watch—it is a market commanding global attention. With spending power, cultural confidence, and scale that rivals any source market worldwide, our mission is to connect RX Global’s world-class exhibitors with this nationwide opportunity. Through this partnership, we are ensuring the world recognises that Bharat’s luxury travel revolution is here, it is influential, and it is everywhere.”

Emphasising the importance of the Indian market, Rosi Viljoen, Head of Visitor Strategy at RX Global, added, “India remains one of our most important and fastest-growing source markets, with strong momentum across leisure, luxury, MICE, and specialist travel. We are pleased to partner with One Rep Global, whose deep market expertise, credibility, and strong industry relationships make them the ideal partner to lead our Indian Buyer Program. Together, we aim to enhance buyer quality, strengthen engagement, and deliver greater value to our exhibitors across RX Global’s events worldwide.”

Through this association, One Rep Global will be the official point of contact for Indian buyers, working closely with RX Global to identify, engage, and curate senior decision-makers from India. The partnership will ensure strong Indian representation, targetted matchmaking, and sustained market development, reinforcing One Rep Global’s role as the company to engage with for Indian participation across RX Global’s global event portfolio.