SaffronStays and WebEngage Unite to Personalise Guest Journeys and Drive Growth

WebEngage has announced a strategic partnership with SaffronStays to elevate the guest experience. The collaboration aims to boost SaffronStays’ ROI by delivering timely, personalised conversations that make planning seamless and unforgettable for guests.

WebEngage will enable SaffronStays to deliver personalised communication at scale, optimise revenue attribution, and streamline automated journeys across channels such as WhatsApp, email, and on-site messaging. Furthermore, by leveraging geo-location, customer preferences, and event-driven data, WebEngage will deliver highly targeted and personalised engagements. The platform will also enhance context-rich interactions that reduce drop-offs, increase repeat bookings, and build lasting customer loyalty.

“At SaffronStays, our mission has always been to bring warmth, trust, and seamlessness to every guest experience. While our homes reflect the heart of Indian hospitality, our foundation has always been tech‑first. Partnering with WebEngage enables us to marry this warmth with cutting-edge martech capabilities, allowing us to listen better, respond smarter, and anticipate what our guests need before they ask. We expect WebEngage’s platform to help us scale faster by delivering a 40% annual uplift in direct reservations, reducing dependence on third-party channels, and enhancing cross‑selling of our 400+ curated luxury villas and estates. Ultimately, our aim is to convert one in three guests into repeat customers by leveraging personalised recommendations, timely offers, and data-driven engagement to ensure every guest journey feels as personal and effortless as staying in their own home,” said Devendra Parulekar, Founder, SaffronStays.

Commenting on the partnership, Ankit Utreja, Co‑founder & CTO of WebEngage, said, “We are thrilled to partner with SaffronStays to help them engage their customers in a meaningful way and realise business impact. By integrating advanced engagement strategies, we are helping them create meaningful connections that drive customer satisfaction and loyalty. Through data‑driven journeys, automated triggers, and omnichannel engagement, SaffronStays can now deliver timely and relevant conversations that enhance the guest experience.”

With WebEngage, SaffronStays can optimise customer engagement and revenue growth through:

• Revenue Tracking & Smarter Segmentation: Gain precise insights by tracking revenue across journeys and utilise advanced segmentation to target users based on behaviour, preferences, and intent.
• Omnichannel Orchestration: Deliver seamless experiences across all channels, including email, SMS, WhatsApp, and more, ensuring a connected customer journey with timely nudges that drive high‑intent actions.
• Personalisation: Tailor communications in real time using user context, preferences, and predicted behaviour, creating highly relevant experiences that engage and convert individual customers.

Beyond personalised engagement, this collaboration will help SaffronStays bridge the entire customer journey from browsing to rebooking, driving higher conversions and ensuring a seamless, friction‑free experience that turns more users into loyal, repeat customers.