Sanjay Dutt’s The Glenwalk Becomes Maharashtra’s Top-Selling Scotch Whisky

Sanjay Dutt’s whisky brand, The Glenwalk, has emerged as the highest-selling Scotch whisky in Maharashtra, recording remarkable sales of 60,000 cases between April and September 2025. This achievement is particularly notable given an 8 per cent decline in India’s overall whisky consumption during the same period.

The Glenwalk, developed specifically for the Indian palate, has outperformed established premium competitors in a challenging market. According to the International Wine & Spirits Record (IWSR), Scotch whisky continues to dominate India’s duty-free segment, accounting for 65 per cent of total whisky volumes in 2024.

This growth comes at a time when diversification in travel retail is reshaping consumer choices. Japanese whisky recorded a 110 per cent rise, and Irish whiskey grew by 51 per cent, but Scotch remains the go-to for gifting and premium purchases. Within India, whisky enthusiasts continue to buy locally, where The Glenwalk has firmly made its mark as a trusted and aspirational Scotch.

“The Glenwalk’s adaptability and foresight have been key to its success,” said Mokksh Sani, Founder of Living Liquidz and Mansionz, and Co-founder of Cartel Bros. “The brand has managed to connect deeply with evolving consumer preferences while staying true to the craft and authenticity that define good Scotch.”

Sanjay Dutt, Co-founder of The Glenwalk, added, “The Glenwalk’s strong presence in this channel reflects its alignment with consumer expectations for quality and value. As Indian whisky strengthens its position at home, Glen Walk’s international appeal and steady performance continue to set a benchmark for excellence.”

As the industry continues to navigate trade disruptions, shifting regulations, and changing tastes. With over 60,000 cases sold in the first half of 2025, and rising demand across key markets. The Glenwalk remains committed to delivering exceptional quality, expanding its reach, and leading the new wave of Scotch whisky appreciation with confidence and clarity.

The Glenwalk’s sales in Maharashtra nearly doubled compared to previous periods, demonstrating strong consumer trust and market penetration. As Indian whisky consumption patterns evolve, The Glenwalk continues to expand its reach while setting new benchmarks in the premium Scotch category.