Sarovar Hotels Launches "Book Now, Payment Jab Aap Aao" Campaign

Sarovar Hotels has announced the launch of a nationwide campaign, “Book Now, Payment Jab Aap Aao,” aimed at encouraging more confident travel planning. The initiative is designed to address recent changes in traveller behaviour by removing the need for upfront payment, thereby reducing booking hesitation.

Recent weeks have seen travellers keen to explore, but hesitant to commit financially early on. The campaign responds by offering greater flexibility and promoting advance bookings, especially within the leisure sector. Timed ahead of the summer holiday period, the campaign is valid across the Sarovar Hotels group and applies to all direct bookings via the official website.

“Many travellers today seek flexibility and reassurance. Our aim is to eliminate a key barrier by allowing guests to confirm their stay without an immediate payment. This initiative demonstrates our understanding of current guest needs and our commitment to straightforward, guest-friendly hospitality,” commented Ajay K Bakaya, Chairman of Sarovar Hotels & Director, Louvre Hotels India.

This approach is part of Sarovar Hotels’ ongoing efforts to adapt to changing guest preferences and support recovery in travel through flexible booking policies.