Saudia’s Brand Value Soars to $1.1 Billion with 34 per cent Growth

Saudia, the national airline of Saudi Arabia, has celebrated a major milestone, with its brand value reaching an impressive $1.1 billion — a 34 per cent increase compared to last year. This remarkable growth highlights Saudia's dedication to innovation and delivering excellence on the global stage.

The independent brand valuation consultancy, Brand Finance, recognised this outstanding progress in its annual global airline brand report for 2025. The assessment takes into account factors such as commercial performance, strategic initiatives, and customer perception to gauge overall brand strength.

Among the key contributors to this success are Saudia Group’s groundbreaking deal with Airbus for 105 new aircraft to boost fleet capabilities, the launch of the exciting BLVD Runway theme park which drew unprecedented attention across Saudi Arabia, recognition by Skytrax as the ‘World’s Most Improved Airline 2024’, consistently high On-Time Performance (OTP) rates, and numerous awards for delivering exceptional guest experiences — all reinforcing Saudia’s reputation for quality.

Khaled Tash, Chief Marketing Officer ofSaudiaGroup, remarked, "Achieving abrandvalueof $1billionis a testament to our strategic initiatives and operational excellence, as well as the unwavering trust and loyalty of our guests. AtSaudia, we are committed to pushing the boundaries of innovation in aviation, ensuring that every journeywithus is a step towards excellence."

Since entering the Brand Finance Top 50 global airline brands in 2021 with an initial worth of $506 million, Saudia has more than doubled its value over just four years and now ranks at number 32 on this prestigious list.