Six Senses London Opens At The Whiteley, Bringing Wellness Hospitality To Bayswater

Urban Wellness In The Heart Of The City

Six Senses London has opened at The Whiteley, the former Whiteley’s department store located on Queensway in Bayswater. It marks the brand’s first property in the United Kingdom and adds to its growing portfolio of urban hotels focused on wellness and sustainability. The hotel aims to reflect Six Senses’ approach of encouraging connections with oneself, others, and the surrounding environment, while incorporating elements of British craftsmanship into its design and hospitality.

Located close to Hyde Park and the neighbourhood of Notting Hill, Six Senses London features 109 guest rooms and suites, many with private terraces, as well as 14 branded residences. The interiors combine glass rain showers, large windows, deep blue tones, and warm wood finishes with bold lines and Art Deco-inspired details. At the top of the building, the Whiteley Suite includes a 125-square-metre roof terrace and can be configured to create a private floor for guests.

Nick Yarnell, General Manager of Six Senses London, commented, “We wanted Six Senses London to feel like a hotel that embraces you from the moment you arrive. Warm, genuine, and instinctive, yet delivered with exacting standards and quiet precision. As part of The Whiteley, we honour the heritage of British craft and innovation while creating something that gives back to the neighbourhood and feels deeply connected to its community.”

Belonging by Design

Six Senses London is conceived as a place of discovery, where movement reveals detail in sequence and spaces unfold with intention. Environments, created by AvroKO in collaboration with EPR Architects, preserve the Whiteley’s original Grade II listed façade while maintaining its Art Deco heritage and taking inspiration from William Whiteley’s fascination with the Great Exhibition of 1851. This spirit of a gathering between industry and invention beneath a single roof carries through the hotel today. 

At its centre rises the restored grand staircase, once the defining feature of the original department store. Deconstructed, lengthened, and rebuilt by hand in Devon by Foster + Partners in collaboration with The Hub, it now ascends through three floors up to the glass-domed ceiling.

Adam Farmerie, Partner of AvroKO, commented: “Six Senses London draws from the visual language of the Great Exhibition era, which often relied on black and white contrast. Rather than replicate that palette, we introduced deep greens into the lobby marble and architectural detailing, reframing the period through a natural lens. Vitrines remain, but plant life now occupies them. Transparency, from the staircase to the glass shower pods in the rooms, allows light to move freely through the building and shifts the emporium from spectacle to immersion.”

Stilling the City, Stirring the Soul

Six Senses Spa London mirrors the ebb and flow of city life in one continuous sequence between movement and stillness, responding to the pace and intention of each guest. Spanning 2,300 square metres, it supports active training and deep rest while encouraging meaningful, lasting shifts. 

Alongside London’s first hotel magnesium pool, which supports muscular recovery and nervous system regulation, there is a 20-metre indoor swimming pool, a 325-square-metre fitness centre, and dedicated yoga and mindful movement studios. Thirteen wellness spaces and six treatment rooms encompass cryotherapy, flotation, red-light therapies, a traditional hammam, and a sensory suite. The Biohack Recovery Lounge, designed as a reset shortcut for performance and recovery, offers personalised blends using PEMF therapy, sound loungers, compression boots, lymphatic suits, electro muscle stimulation, vibration platforms, and inversion tables.

An integrated Wellness Centre offers private consultations and advanced functional screenings, including biomarker analysis and lifestyle evaluation, forming the foundation for sleep regulation, metabolic health, cognitive performance, and stress management.

The Alchemy Bar – led by Head Alchemist Charlotte Pulver – functions as a contemporary apothecary, guided by the Anglo-Celtic calendar. Here, guests are invited to transform locally foraged herbs into tinctures and tonics used across treatments, restaurants and bars, and steam and hammam rituals. 

On the first floor, Six Senses London has partnered with HUM2N, the longevity clinic founded by Dr. Mohammed Enayat. Enhancing the hotel’s wellness offering, it provides advanced blood diagnostics, IV nutrient therapy, hormone optimisation, and performance-focused health protocols. This is complemented by a hyperbaric chamber designed to simulate altitude conditions and support cellular adaptation in a clinically supervised environment within the hotel.

British Craft, Maverick Spirit 

As in all Six Senses properties, wellness is infused into the entire guest journey, from a good night’s sleep through to the food on each plate. Eat With Six Senses principles celebrate the rhythm of the seasons through locally and sustainably sourced natural ingredients in their purest form, leaving guests feeling better than when they arrived. Six Senses London interprets this through maverick British cuisine at Whiteley’s Kitchen, Bar and Café, inspired by William Whiteley’s original spirit of innovation in what is set to become a neighbourhood constant. 

Executive Chef Eliano Crespi and Head Chef Jose Jara present vegetable-forward menus where preservation and fire-led cooking bring ancestral techniques to life.  A dedicated fermentation lab supports house-made ferments and preserves, from fruits to koji, that add flavour, promote microbiome health, and ensure sustainability across the menu. 

At the bar, cocktails are constructed to work with or without alcohol, prioritising ingredient integrity. A signature serve, Clouds Over Islay, pairs Bruichladdich whisky with amazake and lemon hydrosol developed in collaboration with the hotel’s Alchemy Bar and made in-house. The accompanying wine programme champions British producers alongside independent growers, with a focus on terroir-driven selections that mirror the kitchen’s seasonal philosophy.

The World’s First Six Senses Place

Above the lobby sits the world’s first Six Senses Place. As a social and wellness members’ club, it extends the brand’s reconnection philosophy into an urban context, offering space to switch off and engage in experiences that feel restorative rather than performative.

Programming follows the Almanac, intentional throughout the year, aligning gatherings with seasonal shifts and cultural rhythms, alongside talks and shared meals which explore self-development and reflective healing practices.

Nature Woven Into the City

Six Senses stands alone at the intersection of wellness, sustainability, emotional hospitality, and crafted experiences, infused with a touch of quirkiness. It serves as a change-maker, built on commitment, not convention.

The Earth Lab, a dedicated space within all Six Senses properties worldwide, demonstrates the hotel’s practical approach to conservation with an ambition to inspire meaningful change. In London, hands-on workshops focus on repurposing and botanical preparation, while 0.5 percent of total hotel revenue is directed through the Regenerative Impact Fund to support community-based environmental and social initiatives.

Six Senses London forms part of the BREEAM-certified redevelopment of The Whiteley London and operates without single-use plastic, supported by infrastructure that includes rainwater harvesting, energy-efficient systems, and more than 1,150 square metres of green roof space designed to enhance biodiversity and urban cooling. Rooftop planting strengthens pollinator habitats, reflected in the hotel’s adoption of the British butterfly as its symbolic mascot. 

A Renewal, a Return 

The Whiteley London is a mixed-use development spanning more than one million square feet, comprising 139 unique homes, over 60,000 square feet of amenities, and a distinguished collection of 19 commercial brands, in addition to the Six Senses hotel. Occupying an entire city block, its reimagining has been led by development managers Valouran, with joint venture investment partners MARK and C C Land, and architecture by Foster + Partners. Beyond the building, The Whiteley forms part of the wider £3 billion regeneration of Queensway, delivering public realm improvements, enhanced connectivity, and a renewed retail and hospitality offering. Six Senses London has created more than 300 new roles across hospitality, wellness, and culinary disciplines, contributing to the area’s economic revival.

Furthering this shared respect for performance engineering, design integrity and forward-thinking innovation, Six Senses London has partnered with Lotus to carry the rhythm of Six Senses beyond the walls of the hotel. At its centre is a custom Lotus Eletre which serves as the hotel’s house car, offering guests a considered way to move through the city.

An Urban Awakening

Six Senses London joins IHG’s leading Luxury & Lifestyle portfolio. Since acquiring the Six Senses brand in 2019, IHG has thoughtfully sought new opportunities to broaden the brand’s presence across the world. It follows Six Senses Rome and Six Senses Kyoto, with further openings to follow in the coming years.