SOTC Travel Launches First Outlet in Raipur, Chhattisgarh

SOTC Travel, a renowned omnichannel travel and tourism company, has inaugurated its first franchise outlet in Raipur, Chhattisgarh. This marks a significant step in the company’s strategic plan to expand its retail presence across India.

Chhattisgarh is rapidly becoming an important market for SOTC’s holiday offerings, with increasing travel demand from the region. Raipur and its neighbouring areas are emerging as key growth markets. The new outlet is centrally located to serve both leisure and corporate clients effectively.

The Raipur branch provides comprehensive travel solutions, offering a range of services including international and domestic holidays (such as group tours, personalised holidays, and cruises), travel insurance, visa services, and more.

Travel Trends in Raipur and Chhattisgarh

• Popular destinations:

  • International: Europe, Australia and New Zealand, Singapore, Malaysia, Vietnam, Egypt, and South America
  • Domestic & Indian Subcontinent: Ladakh, Andaman Islands, Sri Lanka & Bhutan

• Unique travel preferences:

  • High interest in experiential holidays like witnessing the Northern Lights in Scandinavia or Norway, and black water rafting in New Zealand

• Trip durations:

  • Short trips have increased from 3 days to 5-8 days
  • Longer holidays now range from 10-15 days, up from 5 days

• Spiritual journeys are in high demand:

  • Key destinations include Ayodhya, Char Dham, Varanasi, and Prayagraj

• Main traveller segments:

  • Multi-generational families, couples, young millennials and Gen Z, seniors, and working professionals

Rakesh Bawa - Senior Vice President & Head - Holidays, SOTCTravel Limited said, “Chhattisgarh is strongly emerging as a viable source market for SOTC and we are witnessing promising demand from the region. Hence, we are delighted to announce the opening of our first franchise outletin the city of Raipur. The new outlet is centrally located and allows us to target valuable segments of families, millennials, business owners, Gen Z and seniors. Over our 75 years as a company, we firmly believe that, ‘No one understands the Indian Traveller better than SOTC. And we look forward to welcoming our Raipur customers designing their perfect holidays."