Sterling Holiday Resorts Opens Sterling Saryu, Its Second Property In Ayodhya

New Resort Near Sacred Sites

Sterling Holiday Resorts announced the opening of Sterling Saryu Ayodhya, its second resort in Ayodhya, strengthening its destination-focused growth strategy in one of India’s prominent spiritual centres. 

Ayodhya has seen a significant increase in visitors, driven by improved connectivity, upgraded infrastructure, and a national emphasis on cultural and faith-based tourism. As pilgrimage travel grows, especially among multi-generational families, senior travelers, and groups, priorities such as comfort, reliability, and tranquility have become as important as proximity to key sites. Sterling Saryu Ayodhya addresses this demand by expanding accommodation options for travellers.

Named after the sacred River Saryu and inspired by the city’s spiritual heritage, the resort is designed as a peaceful retreat for faith-based journeys. It offers carefully planned accommodations, including Cocoon Rooms for restful sleep and Junior Suites suited for longer visits.

Located near Ayodhya’s major temples, ghats, and transport hubs, the resort combines accessibility with comfort. The on-site all-day dining restaurant, The Saryu Café, serves vegetarian dishes, while common areas and a banquet hall make the property suitable for spiritual group travel, family gatherings, and business meetings.

Vikram Lalvani, Managing Director & CEO, Sterling Holiday Resorts, said, “Ayodhya is a defining chapter in India’s pilgrimage landscape—where faith-led travel is being shaped by stronger infrastructure and rising demand. With Sterling Saryu Ayodhya, our second resort in the city, we are deepening destination depth to serve travellers with comfort, calm and reliability, delivered with warmth. At Sterling, we believe hospitality is not just about a stay—it’s about how you make people feel, especially in a destination where the journey is as emotional as it is spiritual.”

Rishi Uppal, Director, Kalyan KK Hotels India Pvt Ltd, added, “Ayodhya is among India’s most important spiritual destinations, and demand for organised, comfort-led hospitality is growing rapidly. We wanted to create a retreat that supports this evolving travel behaviour, and Sterling’s leadership in heritage and pilgrimage destinations—combined with its proven operating expertise—made them the right partner for this vision.”

Sterling Saryu Ayodhya also serves as a base for extended heritage journeys across North India, with access to key regional hubs including Lucknow), Prayagraj and Varanasi.