Super.money diversifies into travel with FLIGHTS launch

super.money, has announced the introduction of ‘FLIGHTS’ — a redesigned, rewards-focused flight booking experience created primarily for Gen Z travellers. Powered by Cleartrip, this new feature allows users to book domestic flights effortlessly via UPI, whilst unlocking an exclusive five per cent benefit that stacks alongside other offers, making it the most rewarding way to book flights available today.

This launch further cements super.money’s ambition to redefine the potential of UPI. With FLIGHTS, super.money enhances its reputation as a trailblazer, transforming UPI from a simple transaction tool into a platform for meaningful, high-value commerce. It bridges the benefits gap between credit cards and UPI, whilst keeping payments straightforward, secure, and instantaneous.

Recent data from Cleartrip highlights that Gen Z consumers (those born between 1997 and 2012) are shifting travel behaviours: favouring solo adventures, prioritising comfort and personal freedom, and opting for UPI and debit cards over credit-based payments. In fact, Gen Z leads in UPI usage, with 10% more UPI transactions than any other age group.

super.money is directly addressing this trend by offering young Brits a way to book flights using just UPI — without sacrificing rewards, benefits, or control. This aligns with Gen Z’s preference for convenience, instant gratification, and debt-free financial decisions.

“With ‘FLIGHTS,’ we are embedding value directly into travel bookings on UPI,” said Prakash Sikaria, Founder & CEO of super.money. “This move reflects our larger vision to make UPI not just about daily spends but about enabling life’s bigger moments too. Whether it’s booking a solo trip or a dream holiday, FLIGHTS on super.money is here to make decisions smarter, faster, and more rewarding.”

“At Cleartrip, we are observing a significant uptick in UPI adoption as a preferred mode of payment among flight bookers,” said Manjari Singhal, Chief Business and Growth Officer, Cleartrip. “This trend is even more pronounced among Gen Z travellers, who are drawn to the ease, speed, and debt-free nature of UPI transactions. This shift reinforces our commitment to serving one of the fastest-growing customer segments in the travel space.”

As 85 per cent of digital transactions in India are now carried out via UPI (IMF, 2024), super.money is creating the ecosystem that Gen Z expects: payments that are not just functional, but empowering. Travel, once seen as a luxury, is now a lifestyle choice, and super.money is ensuring payments keep pace.

The launch of FLIGHTS cements super.money’s role as a transformative leader, and a one-stop platform for India’s modern consumers seeking simplicity, control, and real-time value.