Taiwan Accelerates Golf Tourism Promotion and Market Expansion in India

Following a highly successful destination launch in India last year, the Taiwan Tourism Administration (TTA) is intensifying its marketing efforts across India to build on recent momentum. Bolstered by successful campaigns and growing traveller confidence, TTA is increasing its investment in targeted initiatives to showcase Taiwan’s exceptional golf offerings in the Indian market.

In addition to this, Taiwan is extending its promotional activities to East India through trade road shows and potential collaborations with local travel agencies and industry stakeholders. Up to now, the TTA’s efforts have predominantly focused on North, South, and West India through road shows and partnerships in Delhi, Mumbai, Chennai, and Bangalore.

As part of its strategic outreach, TTA will position Taiwan as a premier golfing destination for high-net-worth individuals and corporate clients in India, aiming to capture a slice of the luxury and corporate golf tourism market. This initiative complements and expands upon the success of its recent campaigns targeting India’s burgeoning incentives travel sector.

The goal is to enhance Taiwan’s allure and visibility among affluent, luxury travellers and golf enthusiasts, establishing the island as one of Asia’s top golfing destinations while also boosting its incentives tourism appeal.

Commenting on the latest initiatives, Paul Shih, Director - TTA Singapore Office, responsible for the Indian market, said, “Taiwan boasts of a great Golfing legacy that dates back over 100 years! Our first Golf Course came up in 1919 and ever since we have developed some of the most amazing year-round Golf courses like Ta Shee Golf & Country Club, Taiwan oldest Taiwan Golf & Country Club, Miramar Golf & Country Club, to name a few, spread across the country. Besides, Taiwan is continuing to invest in its golf infrastructure, adding new courses combined with exceptional experiences.”

Taiwan is home to more than 70 world-class golf courses within its relatively compact geography. Shih also highlighted that through promoting golf tourism, TTA seeks to forge new partnerships with India’s golf industry, online travel agencies, and other stakeholders to create bespoke golf packages. These will combine golf with luxury resorts, hot springs, wellness experiences, a rich culinary scene, and high-end shopping—catering to discerning HNI golfers and corporate clients seeking unique and luxurious golfing adventures in Taiwan.

“Through promotion of Golf Tourism and such luxury products over the coming months industry will see us actively target India's high-end corporate travellers, particularly those in the C-suite, by offering incentives and making it easier for them to visit and explore Taiwan,” he added. Taiwan offers cash incentives or discounts that is aimed at attracting international visitors and boosting spending.

Following a year of strong growth in visitor arrivals, TTA is now expanding its destination marketing activities within key Indian markets. As part of this wider outreach, a road show was held in East India on 16th July to raise awareness of Taiwan as a travel destination, fostering relationships with local travel agencies and stakeholders through digital storytelling and other promotional strategies.

These initiatives, aligned with TTA’s recently launched global campaign, “TAIWAN – Waves of Wonder,” aim to sustain growth momentum, broaden TTA’s reach in India, diversify the visitor profile, and strengthen Taiwan’s position in this high-potential market. After returning with a focused market strategy in January 2024, Taiwan saw a robust 20.81% increase in Indian visitors last year.