Taiwan Records Over 30 Per Cent Growth in Indian Tourist Arrivals

Since re-entering the Indian market post-pandemic, Taiwan has rapidly established itself as one of India's most popular emerging tourism destinations. Following a strong performance in 2024, Taiwan reported a remarkable 30.73 per cent increase in Indian visitors for January to May 2025, with a total of 19,202 arrivals compared to 14,688 during the same period in 2024.

The Taiwan Tourism Administration (TTA), the nation's official tourism body, resumed its post-pandemic outreach to India in January 2024 through a comprehensive 360° market development plan. Thanks to targeted marketing campaigns and initiatives, 2024 saw a significant 20.81 per cent growth, with 38,158 Indians visiting Taiwan last year.

According to Paul Shih, Director, TTA Singapore Office, “We are very bullish about India’s outbound tourism potential for us. Over the last one and a half years, we have worked extensively and hard to build strong tourism ties with India’s ever-growing outbound tourism market, particularly focusing on strengthening partnerships with the Indian trade. And with 20.81 per cent growth from India last year, vis-à-vis India’s overall outbound growth recorded at 8.44 per cent, I am glad to share that TTA’s efforts have resulted in nearly 2.5 times larger growth for Taiwan from India.”

In line with its expanding marketing efforts in India and its global campaign, “Taiwan – Waves of Wonder,” the TTA continues to broaden its range of offerings and outreach. After a successful year and a half of flagship destination marketing, Taiwan has recently introduced its exceptional golf experiences and expanded its promotional activities into East India, including a roadshow in Kolkata.

By promoting golf tourism, TTA aims to forge new partnerships with India’s golf industry, online travel agencies, and other stakeholders. The goal is to create customised golf holiday packages that combine golf, luxury resorts, hot springs, wellness, and immersive culinary and shopping experiences—designed to appeal to discerning high-net-worth individuals and corporate clients seeking exclusive overseas golfing adventures.

Shih also highlighted India’s importance as Taiwan’s top South Asian market, both in visitor numbers and tourism expenditure. He reaffirmed Taiwan’s commitment to investing in trade activations, along with consumer-focused campaigns, to facilitate easier promotion and sales of Taiwan by Indian partners.