Tamara Leisure Experiences To Launch Nine New Properties By 2030

Strategic Expansion Across High-Growth Travel Destinations

Tamara Leisure Experiences announced that over the next three to four years, the group plans to launch nine new properties across India, strengthening its relevance across leisure, business and experiential travel. The strategy brings together owned assets model alongside a measured expansion in the asset light segment to support portfolio growth across markets. 

Tamara Group’s growth strategy is centered on sustainability, wellness, and technology as interconnected pillars. Its expansion is driven by a defined approach: develop in locations with strong traveller demand, create formats that reflect their surroundings, and prioritise responsible growth. Each project is planned as a long-term contributor to local economies, supporting job creation, strengthening regional supply chains, and encouraging community involvement. 

Commenting on the announcement, Mr. Samir MC, CEO Tamara Leisure Experiences said, “This phase of growth is rooted in Tamara’s foundation and is guided by three pillars. First, a destination first lens that allows each property to emerge organically from its cultural and geographic context. Second, the thoughtful use of technology to enhance guest experiences, personalise journeys and enable seamless interactions across touchpoints. And third, a commitment to responsible hospitality, where sustainability is embedded into design, operations and long-term value creation.” 

As part of the 2030 vision, Tamara Leisure Experiences is planning to launch The Tamara Kaziranga luxury eco-resort, The Tamara Alleppey, an uber-luxury houseboat experience designed to redefine backwater hospitality and The Tamara Hosur, a farm resort shaped by agrarian landscapes and slow living. The group will also introduce O by Tamara in Bodh Gaya and Whitefield, conceived as contemporary, experience-forward hospitality addresses for business and leisure travel. Its midscale leisure brand Lilac will expand to Velankanni, Kufri and Kannur, aligning with pilgrimage-led and coastal destinations. In Madurai, Tamara will foray into the wedding market with the launch of Kalyana Mandapam. These projects are at various stages of development and are expected to become operational between 2028 and 2030. 

Samir MC added, “The Indian hospitality industry is at a clear inflection point, supported by sustained policy impetus and rising demand from both domestic and international travellers. Alongside leisure and urban hospitality, where we already have a strong presence, we see a clear opportunity to deepen our footprint in core categories and selectively enter the faith led segment, which industry estimates value at over USD 200 billion in India. While 8 of the launches will be our own investment, we have also signed our first asset- light deal in Kufri. As we step into FY27, we are actively evaluating opportunities pan India across multiple segments.” 

Industry estimates indicate that India’s hospitality and tourism sector is on a strong growth trajectory and is projected to reach approximately USD 60 billion by 2028. Growth is being driven by a sharp rise in domestic travel, with total trips expected to approach 5.2 billion by 2030, alongside steady recovery in international arrivals. Increased public and private investment in infrastructure, including airports, rail connectivity, destination development and sustainable hospitality formats, is accelerating momentum across categories. 

Currently, Tamara Leisure Experiences operates eight hotels across India spanning eco luxury resorts, business and midscale leisure categories, along with one AYUSH hospital.