Thomas Cook Unveils Marathi-Focused Europe Tours For Maharashtra Market

Tailored Europe Group Tours

Thomas Cook (India) Limited rolled out a Marathi Special Holidays portfolio tailored specifically for customers from Maharashtra, identifying the state as a fast-growing outbound travel market. As part of this initiative, the company has appointed well-known Marathi actor Subodh Bhave as its goodwill brand ambassador for the region. The portfolio makes its debut with exclusive Europe group tours curated for Maharashtrian travellers.

With rising disposable incomes and increasing global travel ambitions, Maharashtra continues to emerge as a key contributor to India’s outbound tourism segment. Travellers from the state are detail-oriented and well-researched, valuing carefully designed itineraries, quality accommodations, familiar food options, and efficient end-to-end travel planning. Supported by a network of 29 retail outlets across Mumbai, Pune, Navi Mumbai, Nashik, Ahmednagar and Kolhapur, the company has established a strong footprint to effectively cater to this growing market.

The Marathi Special Europe Holidays are group tours that seamlessly blend international aspiration with regional comfort. Key highlights include local Marathi-speaking tour experts, curated Maharashtrian cuisine inclusions and the comfort of travelling alongside like-minded Maharashtrian travellers. Designed for multi-generational families, couples and groups of friends, the tours offer immersive experiences across iconic European destinations including Switzerland, France, Italy and Austria.

Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited said, “Maharashtra is a key source market for us, and we saw this as a significant opportunity to deepen our engagement with the Marathi traveller segment. With our strong omnichannel presence and extensive retail footprint across the state, we are well-positioned to serve this market with both scale and personalised service.Our Marathi Special Europe Holidays have been introduced with a clear strategic intent — to cater specifically to the preferences of Maharashtrian travellers by combining global experiences with regional familiarity, from Marathi-speaking tour managers to curated Maharashtrian cuisine inclusions. As part of this focused approach, we are delighted to have acclaimed actor Subodh Bhave on board as our Goodwill Brand Ambassador, strengthening our connect with Maharashtrian travellers across the state.”