Tourism Western Australia Unveils Second Chapter Of ‘Walking On A Dream’

Cinematic Tribute To Western Australia

Tourism Western Australia launched the second phase of its global tourism brand campaign, ‘Walking On A Dream’, an immersive initiative that showcases the state’s breathtaking landscapes, rich cultural heritage, and dynamic creative community.

The campaign presents Western Australia as a destination of striking contrasts, where expansive deserts glow under boundless skies, coral reefs sparkle in clear turquoise waters, and ancient terrains share stories spanning thousands of years.

Shot across renowned locations such as Ningaloo Reef, Margaret River, Rottnest Island, Perth, and the timeless landscapes of Mirima National Park in the Kimberley, the cinematic campaign brings the state’s dreamlike essence to audiences through five 30-second destination films and one 60-second feature piece.

At its heart is the reimagining of Empire of The Sun’s hit song ‘Walking On A Dream’, overseen by WA raised frontman Luke Steele, and performed by the West Australian Symphony Orchestra (WASO) Aboriginal artist and Karajarri man Billy-Jo Shoveller.

Luke Steele said, “Walking On A Dream has always been about a sense of wonder and escape. Working with Billy-Jo and WASO to create this new version was magical—it feels like WA itself, magical and otherworldly.”

Billy-Jo Shoveller said the collaboration was deeply personal and reflects his passion for sharing the Kimberley’s spirit with the world. “I’m proud to be part of this campaign as a Karajarri man, working with Luke Steele on ‘Walking On A Dream’ gave me a chance to bring some of my culture and connection to Country into the project— WA is a special place, and it feels good to help show that to people everywhere.”

Starring Nyikina man Nelson Baker and emerging actor Angelica Blazeska, both of whom are Western Australian Academy of Performing Arts alumni, the films blurs the line between reality and reverie, celebrating Western Australia as a place where culture, creativity and nature are deeply connected.

Developed alongside Traditional Owners and WA’s Aboriginal tourism sector, the campaign celebrates culture, Country and connection. The campaign rolls out from February 2026 across key global markets.

First launched by Tourism WA in 2022, ‘Walking on A Dream’ has played a key role in driving Western Australia’s tourism recovery, with WA welcoming just over one million international visitors in the year ending October 2025, surpassing the previous record of 996,000 international visitors set in 2019.