Turkish Airlines Partners With Google To Improve Baggage Tracking

Smarter Baggage Recovery

Turkish Airlines announced a collaboration with Google as part of its ongoing digital transformation efforts aimed at improving the travel experience for passengers. As a launch partner for Google’s new Find Hub “share item location” feature, the airline will now accept location links generated through Find Hub as part of its baggage recovery process, helping address cases involving delayed or misplaced luggage more efficiently.

With this feature, passengers travelling with a Find Hub–compatible tracker or network accessory attached to their baggage can create a secure location link through the Find Hub app and share it with a Turkish Airlines baggage representative. This allows airline staff to access more precise location information, supporting faster efforts to locate and return the baggage.

Passengers simply open the Find Hub app, select their missing item and tap “share item location” to generate a unique, secure URL. This link can then be provided to a Turkish Airlines representative, who will be able to view the item’s location as it updates. Passengers remain in full control throughout: sharing can be stopped at any moment from within the app, links automatically expire after seven days, and sharing is disabled automatically once the item is detected back with its owner. All location data is encrypted, ensuring that passenger privacy is protected at every step.

Mehmet Yıldırım, Turkish Airlines Ground Operations Vice President, said, “At Turkish Airlines, we continuously invest in cutting-edge, data-driven digital solutions to enhance the end-to-end travel experience of our guests. By integrating innovative technologies such as Google's Find Hub, we are delighted to be among the first global carriers to offer passengers enhanced baggage tracking and recovery capabilities, delivering a faster, more seamless, and more reassuring experience across our network of over 350 destinations worldwide.”

Erik Kay, Vice President of Engineering, Google said, “Find Hub is a truly unique experience for Android users thanks to our open ecosystem that gives people the freedom of choice and a crowdsourced network of over a billion devices to help find your lost or misplaced items and devices no matter where they are. We are proud to work with partners to help make finding your belongings simple and seamless on Android.”

This partnership further demonstrates Turkish Airlines’ passenger-first mindset and its sustained commitment to integrating best-in-class technology into every stage of the travel experience.