Vespa by the Sea Returns To Paraggi And Launches in Sardinia

Following a highly successful debut in Paraggi last summer, Vespa is gearing up for an exciting summer in 2025. The Vespa by the Sea experience will now be available along the stunning coasts of Sardinia, with two unforgettable destinations embodying the free spirit and laid-back charm of Vespa.

This concept perfectly captures Vespa’s sense of freedom, blending the allure of the sea with a unique lifestyle experience. With a new location at Is Molas Beach Club and the beloved return to Paraggi, Vespa by the Sea continues to celebrate the harmony of sea, nature, and design, creating sensory journeys that inspire and relax.

After last year’s success, Vespa returns to Paraggi, nestled in the splendour of the Italian Riviera. Overlooking pristine waters and lush greenery in the Tigullio Gulf, the lounge terrace remains a haven for guests to soak up the summer atmosphere and enjoy the Vespa lifestyle.

This summer, the adventure extends to Sardinia, with the inaugural Vespa by the Sea at Is Molas. Located near Pula in southern Sardinia, the spot offers a perfect retreat to reconnect with nature and discover the island’s true essence. Surrounded by the fragrances of juniper and myrtle, the Is Molas Beach Club rests beside an unspoiled bay with white sands and turquoise waters. Originating in the 1970s, the resort — renowned for its golf course and stunning natural scenery — now welcomes Vespa visitors to experience its magic.

Vespa’s spirit runs through Is Molas Beach Club, with bespoke customisations including Vespa-branded lounging areas, sunbeds with exclusive umbrellas, cushions, beach towels, and complimentary paddleboards. Its private beach, accommodating up to 40 guests, is the perfect spot to relax under the sun or partake in water activities. Here, time slows down, inviting you to breathe in the natural beauty and embrace the gentle rhythm of summer — a blissful escape where each day mirrors the carefree joy of a seaside Vespa ride.