Virginia Tourism’s Rita McClenny on Why the State Is Perfect for Indian Travellers

If Virginia had a love language, it would be "abundance." From its rolling Blue Ridge Mountains to its sun-kissed Atlantic coastline, from colonial history to Michelin-starred dining, Virginia has a little bit of everything. And who better to tell its story than Rita McClenny, President and CEO of Virginia Tourism Corporation?  “There’s something about Virginia that stays with you,” she expressed. “It’s in the landscapes, the history, the people—it’s an energy you can’t quite describe, but you’ll always remember.” And that’s exactly what makes Virginia an unmissable destination.

Virginia is for lovers

“It started with history lovers and romance,” says McClenny, reflecting on the famous tagline’s origins in weddings and romantic getaways. "Today, it means whatever you love in a vacation, you can find it in Virginia—whether that’s history, food, the outdoors, music, or adventure."

For Indian travellers, whose outbound journeys are increasingly about immersive and experience-driven tourism, Virginia offers a compelling mix. "Travel from India has evolved from traditional group tours to more independent travellers seeking curated experiences," McClenny explains. Whether it’s families on multigenerational trips, honeymooners, or business travellers looking to blend work with leisure, Virginia is ready to welcome them all.

A perfect blend for every traveller

If history is what you love, Virginia is where you start. "Virginia is the birthplace of America," McClenny emphasised. As the US gears up to commemorate 250 years of the American Revolution in 2026, she invites travellers to walk through history in Williamsburg, Yorktown, and Jamestown. "It’s America made in Virginia. Start here before venturing out."

For those who prefer nature’s embrace, Virginia’s outdoor offerings are unmatched. Imagine riding horseback or navigating ATV trails through dense forests, hiking the Appalachian trails, or setting off on an oyster-tasting journey along the Atlantic coast. "We are the East Coast capital of the oyster," McClenny said proudly, adding that pairing fresh oysters with Virginia’s celebrated wines makes for an unbeatable culinary experience.

And speaking of food, Indian travellers looking for comfort flavours need not worry. "We have a great selection of Indian restaurants alongside Michelin-starred and James Beard Award-winning dining spots," McClenny commented. "One of my personal favourites is Maude & The Bear in Staunton—a small-town gem with an innovative menu."

The unexpected side of Virginia

Music lovers, take note: Virginia’s Crooked Road Music Trail spans 300 miles, covering live music venues celebrating the roots of country, bluegrass, and folk traditions. "Bristol, Virginia, is the birthplace of country music, and every August, we host the Old Fiddler’s Convention, where musicians from around the world compete," McClenny shared.

And then there’s Hollywood or rather, "Virginiawood." The state has served as the backdrop for iconic films, including "Dirty Dancing." "People still come back for ‘Dirty Dancing’ weekends at Mountain Lake Resort," she said. While Bollywood hasn’t filmed extensively in Virginia yet, McClenny is optimistic. "We’ve had conversations with Indian filmmakers, and Virginia offers stunning, historic, and diverse locations."

Growing appeal to Indian travellers

Beyond leisure, Virginia is tapping into the business and education segments. "We have a strong network of Indian businesses headquartered in Virginia, particularly in technology and commerce," McClenny noted. The state is also positioning itself as a premier MICE (Meetings, Incentives, Conferences, and Exhibitions) destination.

Digital engagement is another key focus. "The way to reach travellers today is through digital and social media," McClenny explained. "We’re working on expanding partnerships with Indian travel platforms and OTAs to make Virginia more accessible to Indian audiences."

What’s new in Virginia?

If you needed another reason to visit, Virginia has plenty coming up. A major attraction is the opening of the Kalahari Water Park & Convention Centre in 2026. "It’s a world-class water park and event space," McClenny shared. Meanwhile, culture lovers can look forward to an opera based on the historic 1957 Supreme Court case Loving v. Virginia, which legalised interracial marriage in the US.

Virginia is for India lovers

When asked to describe Virginia’s appeal to Indian travellers in three words, McClenny didn’t hesitate: "Virginia is for India lovers."

Whether it’s tracing America’s history, indulging in world-class food and wine, immersing in music and adventure, or simply soaking in the stunning landscapes, Virginia offers an experience tailored to every traveller. As McClenny says, "Come experience it yourself."