Western Australia Partners With Swiggy To Inspire Travel

Swiggy has teamed up with Tourism Western Australia (TWA) in a unique partnership designed to spark holiday inspiration among Indian travellers. Launched on World Tourism Day, the campaign runs across Swiggy and Instamart apps, blending the convenience of food delivery with the relaxed spirit of Australian adventures.

Speaking on the sidelines of the announcement, Tom Upson, Director Markets & Aviation, Tourism Western Australia, said, “India is one of Western Australia’s most important and fastest-growing visitor markets. By joining hands with Swiggy, we aim to inspire more Indian travellers to explore the breathtaking landscapes and welcoming spirit of our state. India’s quick commerce and online food delivery boom, led by Swiggy’s vast reach, offers us a unique platform to connect with today’s connected, convenience-driven consumers and place our destination firmly on their travel radar.”

“The Quokka is Western Australia’s charm. By bringing it into the Swiggy experience, we hope to spark curiosity among Indian consumers and inspire them to choose Western Australia as their next holiday destination,” added Upson.

At the centre of the campaign is the Quokka, the small marsupial often called “the world’s happiest animal”. Known for its cheeky grin and Instagram-famous selfies, the Quokka now pops up in Swiggy’s customer journey — replacing delivery executives on tracking maps and featuring across app banners. The playful mascot encourages users to pause from everyday routines and picture themselves on a Western Australian getaway.

Echoing this, Arjun Mukundd, Country Manager, Tourism Western Australia, added, “Travel is about creating moments of happiness that last a lifetime. With this campaign, we’re inviting Indian travellers to imagine their own joyful moments in Western Australia, whether that’s taking a Quokka Selfie, exploring our natural wonders, or experiencing our unique culture. From food to travel, both Swiggy and Tourism Western Australia celebrate life’s happiest moments. This collaboration brings the Quokka, our most loved local, into everyday India while inspiring travellers to plan their own unforgettable trip to Western Australia.”

“This campaign is carefully crafted to align with one of the most consistent touchpoints in a consumer’s daily routine, the instant commerce platforms. They represent a vast ecosystem where we can effectively filter and engage with our target audience.”

A highlight of the promotion is the interactive Find the Quokka challenge. Users are invited to explore a digital travel map of Western Australia, searching for five hidden Quokka icons across iconic landscapes. One lucky winner, chosen through a lucky draw, will receive return tickets for two to Western Australia, courtesy of TWA.

The campaign runs from September 28 to October 11, 2025, across eight major Indian cities including Delhi NCR, Mumbai, Bengaluru, Hyderabad, Kochi, Kolkata, Pune and Chennai. The timing taps into India’s festive season, when many travellers begin planning their next big trip.

Speaking on the partnership, Sidharth Bhakoo, Chief Business Officer, Swiggy Food Marketplace, said, “Swiggy has always looked at ways to go beyond transactions and spark meaningful engagement with our consumers. Our partnership with Tourism Western Australia reflects this vision. By introducing the Quokka into the Swiggy experience, we are creating a moment of joy that nudges our users to imagine the pleasures of travel, even in the middle of their everyday routines. With our deep reach across millions of households and our unique ability to blend digital and physical touchpoints, this collaboration is a great example of how brands can come together to inspire aspiration while staying rooted in everyday relevance.”