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Indian influencers experience Yas Island attractions through collaborative travel campaign
Yas Island Abu Dhabi, in collaboration with travel-tech brand Holiday Tribe, engaged Indian travellers through the #MyYasVibes campaign, aimed at showcasing the destination’s theme parks and experiences to the Indian market.
As part of the campaign, twelve macro influencers from India travelled to Yas Island to experience its key attractions, including Ferrari World Yas Island, SeaWorld Yas Island, Warner Bros. World Yas Island, Abu Dhabi, and Yas Waterworld, Yas Island.
During the visit, participants explored a range of experiences across the island. These included roller coasters and rides at Ferrari World Yas Island, character-led storytelling experiences at Warner Bros. World Yas Island, marine life encounters at SeaWorld Yas Island — the world’s largest indoor marine-life theme park — and leisure, dining and shopping options across the destination. Yas Island is also home to Yas Waterworld, Yas Island, which features over sixty rides and water-based attractions.
Liam Findlay, CEO, Miral Destinations, said, “India remains one of our most important source markets. Through this collaboration, we aim to showcase Yas Island as a destination that truly offers something for every traveller, from award-winning theme parks and world-class attractions to waterfront experiences, dining, leisure and family-friendly offerings. By highlighting the destination through different travel lenses, we reinforce Yas Island’s position as a must-visit destination in Abu Dhabi.”
Chirag Goyal, Founder, Holiday Tribe, added, “Yas Island stands out as a destination that naturally lends itself to personalised travel experiences. With its unique mix of iconic attractions, waterfront leisure, dining, shopping, and family-friendly offerings, it appeals to a wide spectrum of travellers. Our collaboration was about bringing these different facets of Yas Island to life through varied travel perspectives, allowing the destination’s versatility to come through organically. By showcasing real experiences and distinct travel styles, we hope to inspire travellers to discover their version of the destination that resonates most with them - and create journeys that feel personal, meaningful, and memorable.”
The campaign positions Yas Island as a multi-attraction destination for Indian travellers, highlighting its range of theme parks, leisure offerings and family-oriented experiences through first-hand travel narratives.
