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Retail–travel collaboration offers vouchers and holiday packages nationwide
Yatra Online Limited partnered with home improvement and lifestyle retailer Mr. DIY to launch a co-branded festive campaign titled Shop Karo, Yatra Karo. The in-store initiative is being rolled out across more than 300 Mr. DIY stores across India during the year-end period.
The campaign runs from December 2025 to January 2026 and aims to reward shoppers with travel-related benefits during one of the country’s busiest shopping and travel seasons. Customers visiting participating Mr. DIY outlets can receive Yatra travel vouchers and holiday package rewards linked to their purchase value.
As part of the campaign, customers spending INR 750 or more at over 100 select Mr. DIY stores in Delhi NCR, Mumbai, Thane, Pune and Ahmedabad are eligible to win Yatra travel vouchers offering savings of up to INR 10,000 on domestic and international flights and hotels.
In addition, shoppers spending INR 1,000 or more at over 300 Mr. DIY stores nationwide can participate in a lucky draw for domestic and international holiday package vouchers.
The prize structure includes an international inland holiday package worth INR 100,000 as the first prize, two international inland holiday packages worth INR 75,000 each as the second prize, and three domestic inland holiday packages worth INR 30,000 each as the third prize.
Commenting on the partnership, Dhruv Shringi, Executive Chairman, and Siddhartha Gupta, Chief Executive Officer, Yatra Online Limited, said, “The festive season is a time when consumers are actively shopping and planning travel, making it the perfect moment to bring these two experiences together. Through ‘Shop Karo, Yatra Karo,’ we are delighted to partner with Mr. DIY to reward shoppers with meaningful travel opportunities. This campaign reflects our continued focus on innovative partnerships that enhance customer engagement and extend Yatra’s presence beyond digital platforms into high-impact physical touchpoints.”
December and January typically see increased consumer activity across both retail and travel segments. By linking in-store shopping with travel rewards, the campaign brings together two consumer-facing sectors during the festive and New Year period.
