Zouk’s Diwali Campaign Brings Humour To Festive Gifting

This Diwali, homegrown lifestyle brand Zouk has launched a light-hearted festive campaign that turns a familiar family scene into a moment of humour and warmth. Centred around the idea of men as “walking storage units” — juggling everything from phones and chargers to lip balms and keys — the campaign playfully reimagines this everyday reality.

The film follows one man who decides he’s had enough of being everyone’s human handbag. His clever solution: gifting Zouk bags to his wife and sister for Diwali. The gesture is both funny and practical, ensuring they have something stylish and functional for their essentials — while he finally reclaims his pockets.

Speaking about the campaign, Disha Singh, Founder of Zouk, shared: “The festive season in India pulls families together like no other, and with it come those quintessentially Indian moments, like men being handed random things by their wife, sister or friend. Our film captures this everyday truth with humor. A Zouk bag not only solves the ‘no pocket’ problem, it’s also a thoughtful festive gift. So this Diwali, we highly recommend saving yourself and gifting her a Zouk”

Also read: Zouk Making Vegan Look Damn Good!

Beyond the film, Zouk has rolled out The Big Bag Festival, a curated gifting series featuring festive combos, collaboration boxes with Palmonas, Bombay Sweet Shop, and Renee Cosmetics, and special picks for sisters, partners, and colleagues.

For last-minute shoppers, Zouk’s range is now available through quick-commerce partners like Swiggy Instamart, Zepto, Blinkit, Flipkart Minutes, and Myntra M-Now. With this campaign, Zouk continues to blend everyday storytelling with thoughtful design — celebrating Indian households, humour, and cruelty-free craftsmanship, one festive gift at a time.