Adelaide To Host 2026 Australian Tourism Exchange

Tourism Australia’s flagship annual trade event, the Australian Tourism Exchange (ATE), will return to Adelaide/Tarntanya in 2026, bringing together tourism industry representatives from across Australia and around the world.

Thousands of delegates are expected to attend the event, which will take place at the Adelaide Convention Centre from Sunday, May 10 to Thursday, May 14, 2026.

Tourism Australia’s Managing Director, Phillipa Harrison, said this will be the first time since 2018 that Adelaide hosts the event, providing an excellent platform to showcase South Australia’s diverse products and experiences to a global audience.

“Brisbane has done a great job hosting ATE25 and we are already looking ahead to next year to see how Adelaide and South Australia showcase the best of their state to visiting international buyers and global media,” Harrison said.

“ATE helps to drive international travellers to regions right around the country but it is a particularly good opportunity for the host state and we will be working closely with our partners, the South Australian Tourism Commission, to put on a memorable event next year.”

South Australia’s Minister for Tourism, Zoe Bettison, also commented, “We’re incredibly proud to welcome hundreds of international buyers and sellers at the industry’s premier trade event in Adelaide in 2026.”

“The Australian Tourism Exchange offers a powerful platform to showcase South Australia’s unique offerings to the most influential national and international tourism stakeholders, inspiring them to promote our wonderful destination in their markets,” Bettison said.

The Minister further added, "I am confident that South Australia will leave a lasting impression on delegates, when they can experience for themselves our abundant hospitality that you won’t get anywhere else. From our world-class food and wine, natural wonders and beautiful regions, our stand-out events and festivals, and new luxury accommodation - we’re looking forward to giving the world a taste of what South Australia and our passionate tourism operators have to offer."

ATE26 will be organised by Tourism Australia in collaboration with the South Australian Tourism Commission.