adidas Originals and 100 Thieves Unveil New Gaming-Inspired Collection

adidas Originals and 100 Thieves are back with their latest collaboration for Spring/Summer 2025, blending outdoor exploration with digital gaming culture. Following their highly sought-after second collection last year, this new range explores the exciting crossover between physical and virtual worlds.

Featuring world champion sprinter and avid gamer Noah Lyles, the campaign highlights how top athletes now embrace their love for gaming, symbolising the growing influence of esports in everyday life. Lyles being the face of the new adidas Originals x 100 Thieves drop highlights the growing relevance of Gaming in entertainment and lifestyle, underscoring how top athletes now proudly embrace their identity as gamers as well.

Designs fuse outdoor-inspired style with comfortable indoor wear, perfect for navigating both real and virtual terrains. The collection includes functional pieces like the 100T Zip Pant with cargo pockets, a technical T-shirt with co-branded graphics, a quilted 100T QLT Liner, and a GeoPrint embroidered hoodie. Complements include a versatile 100T Bag, a 5-panel cap, and a set of co-branded socks.

Footwear features bold new versions of popular silhouettes: the upgraded 100T Palos Hills sneaker in water-resistant grey nylon, the modern tech-enhanced 100T Savage, and the striking 100T Adilette slides with prominent logos.

The collection launches on May 14, via 100thieves.com, adidas.com, CONFIRMED app, adidas stores, and select retailers.