Agoda and Indonesian Tourism Ministry Strengthen Collaboration with New Initiatives

Agoda and Indonesia's Ministry of Tourism have renewed their partnership, focusing on promoting sustainable tourism and digital innovation. The agreement extends their collaboration for the next three years, covering joint marketing, digital skills development, and sustainable practices to support Indonesia’s "Tourism 4.0" vision.

Recently, Agoda hosted its first Academy workshop in Bandung, offering students from Bandung Tourism Polytechnic insights into the travel industry and digital skills. The event included discussions on digital trends and career opportunities, as part of efforts to nurture future tourism professionals.

Gede Gunawan, Senior Country Director at Agoda, noted the importance of supporting Indonesia’s tourism growth and digital transformation. 

"I am pleased to deepen our collaboration with the Tourism Ministry beyond marketing initiatives. As a committed partner in Indonesia's tourism industry, Agoda is dedicated to sharing world-class expertise and insights to nurture the next generation of tourism professionals in Indonesia. By renewing our collaboration, we're also excited to support the Ministry's vision on Tourism 4.0 with Agoda's expertise in digital solutions. This partnership reinforces our shared commitment to seeing Indonesia thrive as a destination while enabling local communities to benefit from the many opportunities tourism generates around local economies."

Chief Secretary Bayu Aji of Ministry of Tourism, Indonesia, expressed enthusiasm for the extended collaboration, stating, "We are delighted to expand our partnership with Agoda, as it not only strengthens Indonesia's standing as a vibrant and more sustainable tourism destination, but will also help equip our workforce in the tourism sector for the future through initiatives such as the Agoda Academy Workshop."

Indonesia remains a prominent destination, known for its diverse landscapes, cultural heritage, and vibrant experiences. The ongoing collaboration aims to support responsible growth and introduce innovative approaches to tourism management in the region