Air India’s Maharaja Club Recognised Globally at the Freddie Awards 2025

Air India has been recognised globally for its Maharaja Club loyalty programme, named the ‘Up and Coming Programme’ of the year for Asia, Middle East, and Africa at the renowned Freddie Awards held in Chicago, Illinois.

This achievement highlights the programme’s recent transformation into a world-class loyalty scheme, offering greater convenience, more rewards, and international recognition for its members.

Nipun Aggarwal, Chief Commercial Officer, commented, “Winning at the globally coveted Freddie Awards 2025 is an incredible honour for Air India. Earning this recognition, based on the votes of millions of frequent flyers worldwide, is incredibly encouraging and reaffirms our commitment to excellence. It motivates us to keep pushing boundaries, delivering unmatched value, and creating a loyalty program that resonates with travellers across the globe.”

Since its inception in 1988, the Freddie Awards have set the benchmark for travel loyalty programmes, becoming one of the most respected industry recognitions. Over 4.2 million voters across 13 languages, including Hindi, participate annually.

The ‘Up and Coming Programme of the Year’ award underscores the positive feedback the Maharaja Club has received in a short period. It showcases its potential within the global travel industry through innovation and value.

Following a complete revamp under Tata Group ownership in April 2024, Maharaja Club moved from a miles-based system to a more transparent spend-based structure. With simpler tiers, customer-friendly features, and an updated identity, the programme has welcomed millions of new members over the past year.

Members can earn and redeem points across 24 Star Alliance partner airlines, enjoy tier benefits worldwide, and access over 1,100 lounges globally.