Hina Khan Is Now The Official India Ambassador to Korea Tourism

Indian television star and media personality Hina Khan has been appointed as the Ambassador for Korea Tourism from India for the term May 2025 to April 2026, announced by the Korea Tourism Organization (KTO).

The appointment ceremony took place on May 9, 2025 at HiKr Ground, KTO’s Seoul Centre. This collaboration aims to boost the popularity of South Korea as a travel destination among Indian tourists, especially with the growing fascination for Korean culture across India.

As part of her role, Hina Khan recently embarked on a week-long familiarisation (FAM) tour, visiting key regions including Seoul, Gangwon-do, and Incheon. Her journey highlighted Korea’s cultural depth, traditional heritage, scenic beauty, and the vibrant energy of the Korean Wave (Hallyu) — from K-Dramas and K-Pop to vegetarian Korean cuisine.

Through her influence and social media presence, Khan is set to showcase Korea’s charm to a wider Indian audience. She visited iconic K-Drama shooting locations, trendy K-Pop hubs, and explored local crafts and cuisine, offering Indian travellers a glimpse of Korea beyond the usual.

Myong Kil Yun, Regional Director – India & SAARC Countries, Korea Tourism Organization (KTO) said: "We are delighted to welcome Hina Khan as our Honorary Ambassador for Korea Tourism from India. Her remarkable connection with young audiences and her vibrant storytelling style on social media make her an ideal representative to promote Korea’s dynamic and diverse offerings. We believe this partnership will open new doors for Indian travellers to experience Korea’s culture, food, and trends in a more personal and immersive way."

KTO sees this partnership as a key step in strengthening cultural ties and tourism exchange between India and Korea. With Hina Khan as a cultural bridge, Korean tourism hopes to attract more Indian travellers looking for immersive and unique travel experiences in South Korea.

Expressing her delight, Khan, said: "It is a great honour to be appointed as the Honorary Ambassador of Korea Tourism. Korea has always fascinated me – from its beautiful landscapes and rich traditions to the global popularity of K-Drama and K-Pop. I am truly excited to continue to explore and share my journey through Korea with my audience and encourage more Indians to discover this wonderful destination."