India’s Live Events Industry Grows 15 per cent in 2024, Generates Rs 13 Billion

India’s organised live events sector has made a strong comeback, growing by 15 per cent in 2024 and adding a staggering Rs 13 billion in revenue, according to a whitepaper report presented during the ongoing WAVES 2025 in Mumbai. This growth reflects not only a post-pandemic recovery but also a rising demand for large-scale entertainment experiences across the country.

Big-name international acts returning to Indian stages have played a huge part in this upswing. Coldplay’s sold-out shows in Ahmedabad and Mumbai drew massive crowds, showing that Indian audiences are hungry for global-calibre performances and that India is now firmly on the map for international touring.

Another key factor has been the rise in event tourism. Close to half a million people travelled between cities specifically to attend live events, signalling a shift in how people engage with entertainment. For many, it's no longer just about the music – it’s about the full experience, often tied to travel, social connection, and lifestyle.

Premium ticketing has seen a sharp spike too. VIP passes, backstage access, and hospitality packages have more than doubled in demand. People are clearly willing to spend more for curated, high-end experiences that go beyond the basics.

The growth isn’t limited to metro cities either. Smaller cities like Chandigarh, Lucknow, and Shillong are seeing more live shows, thanks to multi-city artist tours and regional music festivals. This not only decentralises the entertainment scene but also boosts local economies.

Investment activity has also been heating up. Strategic investments from platforms such as Zomato's acquisition of Insider, alongside new ventures like District and Skillbox, highlight increased confidence and convergence of entertainment and technology. Both global and domestic stakeholders are investing heavily, signalling a promising future for India’s live events sector. With platforms evolving and tech integration improving, the future of live events in India looks more dynamic than ever.