Korea Tourism Organisation and Nykaa Launches ‘Korean Glow Getaway’

In an exciting move blending beauty and tourism, the Korea Tourism Organisation (KTO) has launched the "Korean Glow Getaway" campaign in collaboration with global K-beauty giant Amorepacific, beauty retailer Nykaa, and travel partner Thomas Cook (India) Limited.

Speaking about the campaign, Myong Kil Yun, Regional Director, India & SAARC Countries, Korea Tourism Organisation, said: "K-beauty is one of Korea’s most influential cultural exports, and we’re thrilled to collaborate with Amorepacific, Nykaa, and Thomas Cook India to bring this exciting campaign to life. The Korean Glow Getaway is a celebration of Korea’s vibrant beauty culture and an invitation for Indian consumers to discover the unique experiences our country has to offer. Through this initiative, we aim to deepen cultural ties and inspire more Indian travellers to explore Korea.”

Running from April 25- 27, 2025 the campaign’s second edition of the AP Day Sale offers Indian consumers exclusive discounts on top-selling Korean beauty products via Nykaa’s online and offline platforms.

Adding further allure, five shoppers stand a chance to win a fully sponsored trip to South Korea, including return flights and a three-night, four-day stay.

Additionally, Thomas Cook India is extending a Rs 10,000 travel voucher to every customer who purchases Amorepacific products at participating Nykaa stores during the promotion. These vouchers can be redeemed against curated South Korea holiday packages, offering a compelling incentive for travel enthusiasts.

The initiative aims to further popularise Korean culture and tourism among Indian audiences, combining the global appeal of K-beauty with the growing interest in Korean destinations.

Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited, commented: “Korea continues to be a top trending destination for India’s new age travellers, driven by the allure of K-beauty and K-culture. And so, we are delighted to partner with Korea Tourism Organisation, Amorepacific and Nykaa, as the official travel partner for the Amorepacific Day Sale - that showcases beauty and inspires travel with an exciting contest and more! To benefit customers, Thomas Cook India, is offering Rs 10,000 travel vouchers* to customers purchasing Amorepacific products during the sale period – across participating Nykaa stores. The voucher is redeemable against any of our Thomas Cook South Korean flight-inclusive holidays. Additionally, five lucky winners will get a chance to experience a fully sponsored air inclusive 3 night – 4 day trip to South Korea, sponsored by Korea Tourism Organisation and fulfilled by Thomas Cook India – to bring alive the magic of Korea’s K-beauty and K-culture.”

"With Amorepacific Day, we’re thrilled to offer not just exceptional beauty experiences to our customers in India, but also an extraordinary opportunity to discover the heart of K-beauty and Korean culture," says Paul Lee, Country Head & Managing Director of Amorepacific India. "This is our way of expressing gratitude to our loyal customers and inviting them to join our journey in the most memorable way."