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Riyadh Air has signed 11 Memoranda of Understanding (MoUs) with leading international partners at the Arabian Travel Market in Dubai.
These agreements mark a significant milestone in the airline’s plan to redefine the travel experience and establish a strong presence in global markets before its official launch.
Key International Alliances
The partnerships extend across over 125 countries, collaborating with renowned names such as DNATA, Aviareps, Discover the World Momentum, and Satguru Representation Services.
The goal is to expand Riyadh Air’s commercial reach, showcase its offerings, and deliver the renowned hospitality of Saudi Arabia across Europe, Africa, the Middle East, Asia, Australia, and New Zealand.
These collaborations will also support ticket sales through extensive distribution networks and targeted marketing efforts.
Advancing Travel Technology
A vital part of the announcement is Riyadh Air’s engagement with top travel technology providers, including Amadeus, Sabre, TPConnects, Verteil Technologies, and Air Retailer.
These partnerships focus on boosting the airline’s digital retail capabilities—using data, AI, and innovative platforms for dynamic pricing, personalised experiences, and mobile-friendly booking processes.
This technological focus aligns with Riyadh Air’s aim to operate as a “digitally native” airline, catering to a new generation of travellers who value efficiency, customisation, and seamless connectivity.
As Saudi Arabia’s second national carrier, Riyadh Air is an integral part of the Kingdom’s Vision 2030 goals to diversify its economy and establish Riyadh as a global travel hub. With these strategic partnerships, the airline is taking concrete steps to become a major player in international aviation while staying rooted in authentic Saudi values.
