Saudia Collaborates With ELIE SAAB To Launch Luxury Amenity Kits

Saudia has introduced a new collection of amenity kits for its First and Business Class passengers, created in partnership with the renowned luxury brand ELIE SAAB. This collaboration brings ELIE SAAB’s signature elegance and sophistication to the in-flight experience, with distinct designs for female and male guests, including vanity cases, jewellery boxes, and voyage bags.

The kits contain premium skincare products, such as face mist, lotions, and ELIE SAAB Eau de Toilette, alongside eco-friendly items like toothbrushes, socks, and eye masks made from recycled materials and FSC-certified paper. This initiative underscores Saudia’s commitment to offering luxurious, sustainable amenities.

Rossen Dimitrov, Chief Guest Experience Officer at Saudia, commented, “This collaboration with ELIE SAAB is a defining moment in Saudia’s journey to elevate guest experience and redefine inflight luxury. As one of the world’s iconic luxury brands, ELIE SAAB brings unparalleled sophistication to our skies, perfectly complementing Saudia’s mission to deliver world-class hospitality. Together, we are creating something truly extraordinary taking the artistry and elegance of ELIE SAAB to the world while bringing the world to Saudi Arabia. This partnership represents the essence of Saudia’s transformation, where timeless design and forward-thinking innovation come together to inspire and captivate our guests at every moment.”

Elie Saab Jr, CEO of ELIE SAAB Group, added, “We are delighted to collaborate with Saudia and offer guests a glimpse into the refined world of ELIE SAAB. This bespoke collection has been meticulously designed to bring the elegance and sophistication of ELIE SAAB’s signature style to the skies, offering an exceptional experience for travellers.”