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Nike has unveiled the Ava Rover — a trailblazing footwear silhouette that fuses innovative performance technology with street-ready style. Designed specifically for urban adventurers, the Ava Rover features ReactX foam cushioning and elements from Nike’s renowned Running range, offering a winning blend of energy return and iconic comfort.
Constructed with a lightweight, technical woven upper, the shoe balances breathability with all-year durability. A flow-moulded TPU overlay ensures a secure, locked-in fit and adds visual appeal, while the water-repellent rubber outsole delivers exceptional grip and flexibility on city streets.
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First revealed earlier this month in an exclusive flooded black colourway, created in collaboration with Korean fashion designer Hyein Seo, the Ava Rover embodies rebellious style and dystopian influences.
“We designed the Nike Ava Rover to help athletes feel confident in every aspect of their day-to-day: in the shoes they’re wearing, how they’re able to express themselves, and the way they connect with their urban environment,” says Edwin Cruz, who designed the silhouette. “We made sure you can wear the Nike Ava Rover all day, every day, bringing the comfort, support, stability and lightweight feel needed for a full day on your feet.”
The silhouette will be available from July 25 in Fossil Clay, Black Muslin, and additional colourways via nike.com and select retail partners. Customers can visit nike.com to enable notifications for their regional launches.