Jordan Brand Introduces the Air Jordan 40

Jordan Brand has recently unveiled the Air Jordan 40 — a game-changing basketball shoe inspired by a legendary four-decade legacy and designed to elevate the next generation of stars. This innovative silhouette marks a bold new chapter in Jordan Brand’s storied history of performance and style.

For the first time across NIKE, Inc, the Air Jordan 40 seamlessly combines full-length Nike ZoomX foam with a full Zoom Strobel, delivering unmatched responsiveness and explosive energy with every move on the court.

While honouring the iconic design cues of past Air Jordan models, the Air Jordan 40 features a striking new look that’s both modern and inspired. The sneaker will launch on July 12 at jordan.com and select retail outlets.NIKE, Inc

Representing the next evolution of the legendary franchise started by Michael Jordan four decades ago, the Air Jordan 40 is crafted for today’s athletes and the demands of the modern game. Every detail reflects a commitment to innovation, performance, and style — a true next chapter in the Jordan legacy.

“This is an incredible moment for our brand as we define the next era of greatness alongside the next generation of hoopers,” says Sarah Mensah, President, Jordan Brand. “The Air Jordan 40 represents the future. Built for today’s player and the specifics of today’s game, it’s the beginning of a new chapter in our storied legacy.”

Boasting NIKE, Inc's latest technological advances, the Air Jordan 40 fuses cutting-edge cushioning with Jordan’s signature look. The shoe pairs full-length Nike ZoomX foam — NIKE, Inc.’s lightest and most responsive foam, providing 85 per cent energy return — with a full Zoom Strobel for instant power underfoot. These innovations combine for a ride unlike any other, enabling fast, powerful movements while maintaining superb support and comfort.

“This is the definitive performance basketball shoe on the market. For the first time, we’ve combined two landmark NIKE, Inc innovations to create the Air Jordan of the future,” says Jason Mayden, Chief Design Officer, Jordan Brand. “And we wouldn’t be Jordan Brand if we weren’t also obsessing the intersection of style and performance. This shoe helps you get buckets and look good while doing it. It perfectly embodies the essence of effortless versatility.”

The Air Jordan 40 also features premium materials, 360-degree webbing support reminiscent of Jordan’s six championship wins, and a uniquely designed traction pattern based on 40-degree angles — a subtle nod to the franchise’s rich history.

“I can’t wait to take the court in the Air Jordan 40 this season,” says Paolo Banchero, Jordan Brand athlete. “It’s truly a shoe built for today’s style of basketball, with the innovative edge that comes from being a member of the Jordan Family. That attention to performance will take my game to the next level as I continue to proudly represent the Jumpman, the ultimate symbol of greatness.”

The design pays homage to past models, with a logo made from 40-degree angles and outsole details echoing classic Jordan silhouettes. Over the next year, nine exclusive colourways will be released, each featuring innovative upper materials that push the Air Jordan franchise into its fifth decade.