Outletcity Metzingen Sees 233 per cent Growth from India, Opens Europe’s Largest GUESS Outlet

Outletcity Metzingen, Europe’s biggest luxury outlet destination, has experienced an astonishing 233 per cent increase in visitors from India so far this year compared to 2019, alongside an 11 per cent rise compared to 2024. This highlights India’s increasing fondness for experiential luxury shopping. As more Indian travellers seek stylish, affordable, and sophisticated retail experiences, Outletcity continues to attract discerning shoppers from across the globe.

This remarkable growth is complemented by exciting new developments, further cementing Outletcity’s status as Europe’s leading outlet shopping destination.

Largest GUESS Store in Europe Opens at Outletcity

Recently, Outletcity Metzingen celebrated the grand opening of the largest GUESS outlet store in Europe, covering 1,000 sq m over three levels. The flagship features a fresh new concept, offering curated shopping experiences suitable for the whole family, including a dedicated play area for children and a travel-themed zone. The store stocks the full GUESS range for men, women, and children, along with a wide selection of accessories.

Introducing the BOSS Beach Area: A Summer Lifestyle Space

Additionally, Outletcity Metzingen has launched the BOSS Beach Area, situated directly in front of the BOSS Outlet Store. This chic, relaxed space brings a resort-like atmosphere to the city, where visitors can unwind and enjoy the summer vibe. Designed as a tranquil pause amid shopping excursions, this outdoor addition reflects the evolving lifestyle focus of Outletcity.

Upcoming: New Balance – Footwear for Trendsetting Athletes

The destination is soon to expand its footwear offering with the arrival of NEW BALANCE, renowned worldwide for combining sporty performance with timeless style. Known for its high-quality running shoes, training footwear, and lifestyle sneakers, New Balance supports an active and healthy lifestyle for all, from professional athletes to everyday runners. When it opens its new store at Outletcity Metzingen, customers can expect expertly crafted collections that unite comfort, performance, and style.

Reflecting on the growing interest from Indian travelers and the brand’s commitment to offering world-class experiences, Cornelia Koebele (Head of Destination Marketing & Sponsorship) said, “At Outletcity Metzingen, we are constantly evolving to offer our guests more than just a shopping experience — we’re creating a world of fashion, lifestyle, and unforgettable moments. The overwhelming response from the Indian market reflects the deep connection between discerning global shoppers and our commitment to excellence. With new openings like the largest GUESS outlet in Europe and lifestyle additions such as the BOSS Beach Area, we continue to redefine destination shopping for the modern traveller.”

With increased footfall and engagement, India is quickly becoming a key market for Outletcity. Tailored services for international visitors—including multilingual support and dedicated amenities—ensure a seamless shopping experience. As outbound Indian travel continues to grow, Outletcity Metzingen remains committed to delivering top-tier retail, lifestyle, and hospitality experiences that appeal to sophisticated Indian shoppers.

Home to over 170 premium and luxury brands—including Adidas, Armani, BOSS, Burberry, Ferragamo, Gucci, Prada, Moncler, Valentino, Versace, Villeroy & Boch, WMF, and now the flagship GUESS store—Outletcity Metzingen offers a diverse range of products for all tastes. It attracts more than 4.5 million visitors annually from over 185 countries, making it one of Europe’s most vibrant and international shopping destinations.

Beyond retail, visitors can indulge in culinary delights at restaurants such as L’Osteria, Starbucks, and Almresi, or relax at the stylish Moxy Hotel on-site. Outletcity is also recognised as the world’s first omnichannel outlet, offering integrated digital experiences for a seamless shopping journey.