Prada to Launch 'Made in India' Kolhapuri-Inspired Collection in Collaboration with Local Artisans

Prada is set to unveil a limited edition of 'Made in India' leather sandals, inspired by and developed in partnership with local artisans in Maharashtra, following a meeting with the Maharashtra Chamber of Commerce, Industry and Agriculture (MACCIA). The fashion house plans to send a technical team to the state next week, marking a notable step towards recognising Maharashtra’s cultural heritage on the global stage. 

After a video conference with Prada representatives on July 11, 2025, MACCIA announced that the collection will meet geographical indication (GI) requirements and spotlight Maharashtra’s traditional crafts. This move is viewed as a significant win for community recognition and integration into international design platforms.

The discussions centred on cultural respect, ethical sourcing, and collaboration with local artisans, particularly those involved in the Kolhapuri chappal industry, which influenced Prada’s upcoming Spring/Summer 2026 men’s collection.

Representatives from Prada included senior officials from its Milan headquarters, such as Chief Business Development Officer Roberto Massardi, Head of Corporate Social Responsibility Lorenzo Bertelli, and Global Director of Communications Christopher Bugg. They engaged with MACCIA on six key points emphasising cultural respect, co-branding, and fair trade principles. The company demonstrated interest in forging long-term partnerships with local craftspeople and showcased previous successful campaigns, including ‘Made in Peru,’ ‘Made in Japan,’ and ‘Made in Scotland.’

Prada was also introduced to other regional crafts from Maharashtra, including Paithani weaving, Himroo textiles, Bichwas (anklets), and regional embroidery, exploring possibilities for future collection integration. The company expressed enthusiasm for supporting artisan skill development, innovation, and sustainable production through cross-border collaborations and residencies.

MACCIA President Lalit Gandhi remarked, “This partnership can become a model for the global fashion industry to work respectfully with traditional communities. We appreciate Prada’s sincere interest and look forward to developing this relationship.”

The move comes after Prada faced criticism worldwide for showcasing Kolhapuri chappal-inspired sandals without acknowledging the artisans behind India’s 800-year-old GI-tagged craft tradition.