PUMA Launches the V-S1: A Football-Inspired Sneaker for the Urban Street

Bold, athletic-inspired silhouettes are now dominating urban fashion. Kicking off the line-up, PUMA’s new V-S1 offers a sleek, forward-thinking design, straight from the pitch, reimagined for city life.

This recently launched silhouette exemplifies PUMA’s authentic football DNA, adapted for everyday wear. The V-S1’s look draws inspiration from two iconic 2000s performance models: the V1.06 and V1.08. Key features include its low-profile profile, asymmetrical lacing, and distinctive performance details such as its structural heel cage.

The V-S1 is available in two striking colourways: a standout Gold and a classic White-Silver.

As streetwear continues to draw from the energy of the beautiful game and localised style cues that blend street fashion with community spirit, styles like the V-S1 are more than mere sneakers — they symbolise new movements and emerging identities.

The new PUMA V-S1 will be available from July 12, 2025, at PUMA.com and selected stockists.