FINO Tequila Enters India with Four Expressions and Retail Presence Across Three States

Premium Tequila Brand Launches in India

FINO Tequila entered the Indian market, marking an expansion for the co-founded venture of former Indian cricketer Yuvraj Singh and a group of Indian American entrepreneurs. The brand was introduced at an event in Gurugram attended by prominent sports and business personalities, including Suresh Raina, Yuzvendra Chahal and Mohammad Kaif.

FINO Tequila is positioned as an ultra-premium, artisanal product and aims to expand the tequila category in India. The brand brings together the Mexican heritage of Jalisco with the business backgrounds of its founding partners. Alongside Singh, the venture includes Vikram Kumar, Paroon Chadha, Sonali Patel, Jana Iyer and Nick Patel, who contribute to the brand’s international expansion strategy. Ayaesha Gooptu, the country head, leads the India business.

The brand highlights a focus on production practices and on ingredients sourced entirely from blue Weber agave, hand-selected and estate-grown. Its portfolio includes four variants representing different tequila styles. The Blanco offers a clean expression, the Rosado features a blush-pink hue, the Reposado offers aromatic depth, and the Añejo is presented as the most premium in the range.

FINO Tequila is currently available in premium retail outlets in Haryana, Delhi and Maharashtra, as well as duty-free stores in Delhi, Ahmedabad and Mumbai. Expansion into additional Indian markets is planned in the coming years.

Reflecting on the launch, Yuvraj Singh said, "Launching FINO in India is deeply personal to me. The brand represents everything I stand for, resilience, reinvention and rising above challenges. This launch isn't just about introducing a premium tequila; it's about bringing a global lifestyle and mindset to Indian audiences, one that celebrates grit, craft and greatness."

The founders stated that the market presents an opportunity for growth in premium spirits adoption. They noted, "We looked at India and saw a market ready for disruption, ready for elevation, ready for FINO. The Indian consumer today is sophisticated, well-travelled, and uncompromising in their pursuit of quality. They've embraced premium whisky, rare wines, craft spirits, and now they're ready for the world's finest tequila. FINO is entering India with the confidence of a brand that knows it's offering something genuinely transformative. We believe this is the beginning of India's tequila renaissance and FINO is ready to lead the charge."

FINO positions its brand around the idea that "Failure Is Not an Option," presenting a narrative associated with Singh’s personal career trajectory. The brand intends to build experiential formats in India as part of its expansion strategy.

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