MakeMyTrip Launches New Features To Ensure Safer Travel Bookings For Women

Street View And AI Tools Help Women Evaluate Hotels Before Booking

MakeMyTrip is using technology and user-generated content to help women travellers make more informed and confident choices when booking accommodations and intercity bus tickets. Insights from the platform reveal that women tend to follow a more deliberate review process, spending more time on maps and street views, engaging deeply with guest-uploaded photos, and clicking on reviews more frequently before confirming a booking.

This careful approach is also reflected in booking patterns. Women are reserving 50 per cent more stays at least 15 days in advance and show a 16 per cent higher preference for premium and branded properties compared to men. The trend is especially notable as women travellers move from Tier 1 to Tier 3 cities, where branded accommodations serve as an added assurance. On intercity bus routes, solo women travellers often prefer seats alongside other women rather than in mixed seating arrangements.

To support this, the platform surfaces key cues when a woman is planning a stay. Ratings from female travellers are highlighted, and AI-generated summaries emphasize factors like staff behaviour and location safety. Women-specific amenities, such as CCTV, door eyes, door chains, and full-length mirrors are clearly indicated to help assess security measures. Additionally, the Street View feature allows travellers to visually explore surrounding areas and the property approach before finalising their booking.

For intercity bus journeys this same approach is being applied. AI identifies reviews from female only journeys and filters them by areas of concern such as punctuality, safety and cleanliness. Each attribute is assigned a sentiment tag, allowing women to assess feedback quickly and make a decision with greater confidence. When a woman books one side of a double berth the adjacent berth is automatically restricted to female only to avoid mixed proximity. This enables a basic layer of assurance especially during overnight or long-distance journeys.

Rajesh Magow, Co-Founder and Group CEO, MakeMyTrip, said, “Women are already careful in planning their travel. The usage patterns indicate how thoughtfully they evaluate both stays and travel routes. We are trying to make this trip planning process easier for them leveraging our rich data and AI so that they can take informed decisions.”      

Beneath this lies a dual effort. One layer draws from millions of reviews and user generated signals using AI to understand how women travellers evaluate their stays and travel routes. The other comes from structured partner data across nearly 97,000 accommodation properties and more than 3,500 intercity bus operators, covering amenities, safeguards and operational practices. Together they form the base that enables women to see their options more clearly.