Marriott Launches MARRIOTT MEDIA

Marriott International has unveiled MARRIOTT MEDIA, a new digital media network crafted specifically for the traveller. This innovative platform marks a significant evolution in how brands connect with consumers throughout their travel experience, offering a personalised and seamless engagement across both digital and physical touchpoints.

Unlike traditional media outlets, MARRIOTT MEDIA will prioritise the customer and their journey, delivering relevant brand messages at the perfect moments. By harnessing first-party data from the nearly 237 million members of the Marriott Bonvoy programme and insights from almost 9,500 global Marriott properties, the network enables targeted advertising based on demographic details, guest behaviour, travel intentions, and passions.

The platform is designed with responsible data use and transparency in mind, ensuring a privacy-compliant, consent-based approach, with simple opt-out options for guests. Its creative and messaging strategies aim to enrich the travel experience naturally, providing valuable recommendations, offers, and content tailored to each guest’s interests.

“Today’s travellers expect personalisation and welcome thoughtful discovery. MARRIOTT MEDIA is designed to enrich, not interrupt, serving guests content, recommendations, and offers in ways that feel natural, relevant, and aligned with their travel experience,” said Peggy Roe, Executive Vice President and Chief Customer Officer at Marriott International. “I’m excited to announce Chris Norton, Senior Vice President of Marketing, Data Activation & Personalisation, will lead this bold initiative and serve as the General Manager for MARRIOTT MEDIA.”

Norton added, “Our goal is to offer select brand partners the opportunity to create deeper engagement with customers through the lens of travel and our brands. Through sophisticated measurement, including brand lift and awareness studies, attributable conversions, and advanced modelling, we empower our brand partners to align their campaigns with our travellers, ensuring meaningful engagement at every touchpoint.”

Partner brands, including PepsiCo, Visa, United Airlines, Starbucks, Uber, and others, will see their messages curated across Marriott’s digital platforms like Marriott.com and the Bonvoy app, as well as within the guest stay experience, third-party websites, and social media. A highlight is the exclusive placement alongside Marriott Bonvoy’s original content on Marriott Bonvoy TV, allowing brands to tell compelling stories in-room and during guests’ stays.

This connected approach bridges digital and physical marketing, engaging guests with high-trust, native content—from pre-arrival recommendations to personalised in-room experiences and post-stay re-engagement. Marriott’s extensive portfolio of beloved hotel brands provides access to highly engaged, high-spending travellers who value quality and authenticity.