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La Bastide
Expands India Outreach
One Rep Global has been appointed as the official Sales and PR representative in India for Airelles Collection, a hospitality brand known for its distinctive properties in landmark locations.
This appointment expands One Rep Global’s portfolio of luxury hospitality partnerships in India. As part of the mandate, the company will oversee sales representation, trade outreach, and marketing and public relations initiatives aimed at strengthening Airelles’ presence within India’s luxury travel market.
Airelles is recognised internationally for developing hospitality experiences within historic and culturally significant settings. Its portfolio includes properties across prominent European destinations such as Provence, Saint-Tropez, the Château de Versailles, Courchevel, Val d’Isère, and the upcoming opening in Venice. Each property reflects a focus on heritage, design, and personalized guest experiences tailored to high-end travellers.
With India rapidly emerging as one of the world’s most dynamic luxury outbound markets, the collaboration will focus on cultivating strong relationships with leading luxury travel advisors, bespoke tour operators, concierge networks, and high-net-worth clientele to drive sustained commercial performance for the collection.
Hemant Mediratta, Founder & CEO, One Rep Global, said, “Airelles represents the pinnacle of European heritage hospitality, and we are extremely proud to add such an iconic brand to our portfolio. Our focus will be on delivering strategic sales growth and impactful market visibility across India’s top luxury travel networks. This partnership reflects our continued commitment to unlocking high-potential markets for the world’s most distinguished hospitality brands.”
A spokesperson for Airelles Collection added, “India is a strategic growth market for Airelles, with a discerning traveller base that appreciates exclusivity, heritage, and elevated experiences. We are pleased to partner with One Rep Global to strengthen our presence and support our commercial expansion in this dynamic market.”