PATA and SUNx Collaborate to Promote Climate Education for Young Travellers

The Pacific Asia Travel Association (PATA) has announced a formal partnership with the SUNx Institute, confirmed through a Memorandum of Understanding signed during the PATA Annual Summit 2025 in Istanbul, Turkey. The collaboration reflects a shared aim to promote climate resilience and sustainable development within the tourism sector.

The agreement, signed by SUNx Malta President Professor Geoffrey Lipman and PATA CEO Noor Ahmad Hamid, is aligned with Sustainable Development Goal 17 — Partnerships for the Goals. It emphasises the importance of collaborative action to address the global climate crisis.

“We are proud to partner with Professor Geoffrey Lipman and the SUNx team, whose dedication to climate resilience and Climate Friendly Travel continues to inspire meaningful change across our industry,” said PATA CEO Noor Ahmad Hamid. “This collaboration is more than a formal agreement, it is a shared commitment to invest in the future. By working with SUNx, PATA hopes to empower the next generation of travellers to be responsible, resilient, and climate conscious global citizens who continue to pursue best-practices that promote and foster sustainable tourism.”

A key element of the partnership is the joint promotion of the Dodo4Kids education programme, designed to introduce Climate Friendly Travel to young learners and their families. PATA and SUNx will work to enhance climate literacy and embed sustainability principles early in life through educational animations and resources, nurturing future responsible travellers.

Professor Geoffrey Lipman said, “We are all in this together, as we grapple with the intensifying challenges of a climate constrained world. And we know that our kids and grandkids will have to face tougher climate driven realities. Dodo4Kids helps prepare early learners to fight the good fight through Climate Friendly Travel that responds to extreme weather in a sustainable and nature positive way. It's a perfect fit with PATA’s vision of a meaningful future.”