PATA

PATA celebrates 75 years with a global campaign, inviting shared travel memories while highlighting its role in shaping Asia-Pacific tourism with vision and responsibility

PATA Chair Peter Semone underscored the need to rethink tourism’s goals, emphasising that success should also be measured by how well it serves local communities and preserves heritage

Confirmed through an MoU signed during the PATA Annual Summit 2025 in Istanbul, Turkey, the collaboration reflects a shared aim to promote climate resilience and sustainable development within the tourism sector