Sri Lanka Welcomes Over 200,000 Tourists in July 2025, with Indian Visitors Leading the Way

Driven by strategic visa reforms and rising international interest, Sri Lanka recorded over 200,000 tourist arrivals in July 2025, marking a 6.6 per cent increase compared to the same month last year. India was the leading source market, with significant numbers also arriving from Russia, the UK, China, France, and the Netherlands. This growth follows the country’s targeted efforts to attract visitors through expanded and visa-free access, strengthening its position as an emerging travel hotspot amid ongoing economic recovery.

Strong Tourism Growth in July 2025

According to the Sri Lanka Tourism Development Authority, the island welcomed 200,244 visitors in July, signalling growing confidence in Sri Lanka as an appealing holiday destination and marking a positive recovery for its tourism sector.

India topped the list, contributing 37,128 visitors — around 18.5 per cent of all arrivals that month. The steady flow of Indian tourists underscores the strong regional ties and increasing popularity of Sri Lanka among Indian travellers, attracted by its proximity, shared cultural heritage, scenic coastlines, ancient sites, and spiritual experiences.

The UK was the second-largest contributor with 23,475 visitors, followed by the Netherlands with 15,556. China brought in 12,982 tourists, while France contributed 11,059. The diverse origins highlight Sri Lanka’s broad international appeal, especially across European and Asian markets.

In the first seven months of 2025, the country welcomed a total of 1,368,288 visitors. India continued to lead with 279,122 arrivals, reaffirming its role in the nation’s tourism revival. Russia and the UK contributed 131,377 and 115,470 tourists, respectively.

Policy Measures Supporting Tourism Growth

These figures are promising for Sri Lanka’s vital tourism industry, which is a key pillar of the economy. Over recent years, the country has introduced measures to revitalise tourism, especially following the impacts of the global pandemic and economic challenges. Prominent among these is the easing of visa policies and infrastructure enhancements.

In July, Sri Lanka introduced visa-free entry for travellers from an additional 40 countries. This move aims to make travel more accessible and attractive, supporting economic recovery. Citizens from these nations can visit without paying visa fees, simplifying planning and reducing costs.

Although the visa fee waiver is expected to lead to an annual revenue shortfall of approximately USD 66 million, officials believe that the boost in visitor numbers and spending will generate broader economic benefits. Increased tourism supports local sectors such as hospitality, retail, transportation, and employment, fostering economic growth and job creation.

Marketing and Events Boost Tourism Appeal

Sri Lanka has actively promoted its diverse offerings, UNESCO World Heritage sites, wildlife reserves, scenic hill country, pristine beaches, and wellness retreats, in key markets through targeted campaigns, participation in international travel fairs, and digital marketing.

Seasonal events like the Kandy Esala Perahera, one of the country’s most vibrant traditional festivals, continue to draw both domestic and international tourists, particularly in July when beach tourism intersects with cultural interest.

Tourism authorities remain optimistic that this upward trend will continue throughout the year. With ongoing improvements in infrastructure, greater international flight connectivity, and expanded promotional efforts, Sri Lanka aims to position itself as a competitive player on the global travel stage.

With strategic policies and active international engagement, the country aspires to surpass pre-pandemic tourist figures soon, driving economic recovery and reaffirming its status as a captivating destination that inspires travellers worldwide.